欧莱雅男士终极型男足球大战水力全开

项目品牌: L’Oreal Paris 欧莱雅巴黎

项目行业: 护肤

项目日期: 2018-09-20 09:00 2018-09-20 17:00

项目地点: 北京 751D·PARK

项目名称: 欧莱雅男士终极型男足球大战水力全开


STAY AHEAD OF THE GAME

欧莱雅男士终极型男足球大战水力全开

2018年09月20日

北京 751新罐

项目预热 - 微博

欧莱雅男士型男足球友谊赛水力开启,最有型的鹿晗与你相遇 | Media, fans and consumers gathered for an exciting football match event featuring L’Oréal Paris Men Expert Hydra Power, and with the active participation of its brand ambassador Lu Han

(此活动由AUDITOIRE 团队设计、制作并管理 / designed, produced and managed by AUDITOIRE )


为了庆祝欧莱雅男士水能保湿系列Hydra Power成功推出,特邀品牌大使鹿晗于北京751新罐开启一场以“水力全开,足够有型”为主题的足球友谊赛。愿每一位足球迷们都能感受到绿茵型男的魅力,与欧莱雅男士一起,水力全开,“足”够有型!

L’Oréal Paris Men Expert celebrated the re-launch of Hydra Power product line side-to-side with its brand ambassador Lu Han in a one-of-a-kind football match event to reinforce the brand values and spread the football culture among the Chinese young generation.

蓝色的水雾通道映入眼帘,将球迷们引领进入一个浸入式的水中世界,感受着欧莱雅男士水能保湿系列Hydra Power的酷爽的特点。

Through the water tunnel, the guests entered an immersive space decorated to reflect the Hydro Power product’s ultra-refreshing features.

在比赛正式开始之前,球迷们玩转解密结合本次产品特点而专属设计的体验区,体验镜面反射、Running拍照、拳击以及踢球等等新奇好玩的互动装置。

Before accessing the main show area, they could take part in a series of fun sports interactivity and photo opportunities featuring running, football and boxing games.


我们利用751新罐圆形的开放空间建造了一个中央绿茵足球场供球迷们欣赏比赛,让球迷以及粉丝们,见证型男球星们在绿茵场上一展雄风。

We used the venue’s circular open-space to build a central football pitch with grandstands for the fans to enjoy the match and to make them feel part of the sports experience and “Stay ahead of the game”.

啦啦队员们精彩的舞蹈表演为本次友谊赛正式揭幕,主持人进行了简要的规则说明,欧莱雅型男足球友谊赛,即将开始。

Pretty cheerleaders kicked off the show, followed by a quick introduction speech, before the most awaited moment of the night set off.

期待已久的绿茵型男足球友谊赛终于打响了号声,鹿晗出现,将气氛引领至高潮。本次参赛两支队伍Super Man Team和Alpha Man Team分别由队长帕托以及李毅带领7名出色的队员参加。

Lu Han, together with the two football stars Pato and Li Yi, and other 7 selected guests competed in the Superman vs Alpha Man friendly football match.


这场世纪型男进球大战让现场的粉丝以及球迷们大呼过瘾,热血沸腾。最终,两队战成8比8。

The fans cheered all match-long motivating the players who performed incredibly well. 8:8 the final score!

现场的意见领袖以及明星们对本次比赛进行了网上直播,供不在场的球迷以及粉丝们一睹欧莱雅男士型男们在绿荫场上的“水力全开”精彩瞬间。

To create further engagement, participating celebrities and KOLs broadcasted their experiences live, giving to L’Oréal Paris Men Expert consumers the opportunity to also be part of the exciting experience.

-end-

图片及视频来自 Auditoire 微信公众号及品牌公开信息,出处见网络

原文链接:https://mp.weixin.qq.com/s/rDjt9MDTubyZjdC9b_-NZg

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