LU XIANG 陆相上海快闪

LU XIANG 陆相上海快闪

2026年10月17日

上海 永源浜

项目预告

项目现场

LU XIANG 陆相上海快闪落地静安永源路 10 号，于 10 月 17 日对外开放，是品牌参与上海时装周・上海时尚周末的策展型零售空间，作为本土新锐机能户外品牌，陆相跳出欧美户外体系的叙事框架，以中国广袤地貌为创作原点，将丹霞山峦、河谷岩层的自然肌理转化为服饰语言，平衡硬核户外性能与东方地貌美学，探索属于本土语境下的 Gorpcore 风格。

项目嵌入梧桐街区沿街场地，空间造型提取山峦层叠、岩层褶皱的形态，主色调取自丹霞赭石、岩灰、砂土，弱化规整商业展柜，以起伏错落的斜面装置模拟山地剖面，划分地貌灵感档案区、机能成衣陈列区、面料性能体验台、街区试穿打卡点位四大板块，把山脉等高线、岩层纹理转化为空间线条，让参观者如同穿行于微缩山地景观之中。

制作上采用模块化可拆装斜向展架、微水泥肌理面板、哑光金属框架与低饱和渐变透光软膜，兼顾沿街场地的进场条件、采光与安全规范，装置体量克制，不破坏永源路街区松弛的梧桐街道氛围；面料样本、冲锋衣硬壳、耐磨裤装与地貌影像并置，访客可直接触摸防水透气、抗撕裂机能面料，将抽象的地貌灵感落地为可感知的服饰材质体验。现场配套地貌灵感分享沙龙、穿搭造型体验、限定单品首发，联动上海时尚周末全城时尚地图，打通街区漫游、试穿选购与设计师交流，打破传统户外店单一售卖模式。

活动内容与传播营销深度咬合，街区松弛自然的山地装置适配小红书、短视频户外垂类种草，前期依托时装周话题释放丹霞主题系列预告，精准触达户外爱好者、城市山系穿搭圈层；到场博主与访客产出街区氛围感 UGC，线上种草引导街区打卡，线下沉浸式地貌叙事强化品牌记忆，形成线上预热、街区到访、自发分享、单品转化的完整闭环。

项目意义在于建立本土户外差异化表达，把山水地貌文化注入机能装备，区别于舶来户外语言，借上海时装周街区场景面向全国户外圈层发声，证明户外服饰不只是功能装备，更是承载在地自然审美与文化思考的载体，持续夯实陆相 “源于中国地貌的机能户外” 品牌定位。

LU XIANG’s Shanghai pop-up opens at No.10 Yongyuan Road, Jing’an, starting October 17, as a curatorial retail space for Shanghai Fashion Week’s Fashion Weekend. As an emerging Chinese technical outdoor label, LU XIANG breaks away from Western outdoor narratives and draws creative inspiration from China’s diverse landforms.

Translating textures of Danxia mountains and river valley rock strata into garment language, it balances robust outdoor performance with oriental landscape aesthetics and redefines Gorpcore from a local cultural perspective. Nestled along the plane-tree lined street, the design adopts undulating layered forms echoing folded rock strata, with a palette of ochre, rock grey and sandy earth.

Instead of standard retail cabinets, staggered angled structures mimic mountain cross-sections. The space is divided into four zones: landform inspiration archive, technical ready-to-wear display, fabric performance station and street-style fitting spot. Contour lines and rock textures shape the spatial rhythm, immersing visitors inside a miniature mountain landscape.

Constructed with demountable modular angled frames, micro-cement textured panels, matte metal supports and gradient translucent films, the installation complies with site constraints, lighting and safety rules. It keeps a restrained scale to preserve the laid-back vibe of Yongyuan Road. Functional samples including hardshell jackets and tear-resistant trousers are displayed alongside landform imagery, allowing visitors to touch waterproof, breathable fabrics and connect abstract landscape concepts with tangible material experience. On-site programmes feature designer sharing sessions, styling consultations and exclusive drops, integrated into Fashion Weekend’s citywide fashion map to combine street wandering, fitting and creative dialogue.

Programming and marketing are fully synchronised: the subtle mountain installation is tailored for outdoor-style UGC on Xiaohongshu and short-video platforms. Pre-campaign teasers of its Danxia collection leverage fashion-week traffic to reach hiking and urban outdoor communities. Creator and visitor content fuels organic social diffusion, forming a closed loop of pre-event hype, street visitation, organic sharing and sales conversion.

The project establishes a differentiated voice for domestic outdoor design. By embedding landscape heritage into technical gear, it stands apart from imported outdoor aesthetics. Leveraging Shanghai Fashion Week’s street context, it communicates to outdoor communities nationwide that outdoor apparel can be more than functional equipment, but a carrier rooted in native nature and cultural reflection, consolidating LU XIANG’s identity as a performance outdoor brand inspired by Chinese landforms.

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