La Prairie莱珀妮「冰川互动展」（杭州）

La Prairie 莱珀妮「冰川互动展」杭州展

2026年09月21日-2026年09月27日

杭州 杭州万象城

项目现场

源自1931年瑞士抗老科研体系的高奢护肤品牌 La Prairie 莱珀妮，落地杭州万象城打造「冰川互动展」限时艺术体验空间，作为品牌依托瑞士阿尔卑斯自然溯源与前沿护肤科研的重磅线下企划，本次展览以全新冰川修护系列为核心载体，延续品牌百年“科技共生自然、奢护赋能肌肤”的科研内核，打破传统高端美妆专柜陈列模式，将品牌原产地冰川地貌、成分科研实力与沉浸式艺术美学结合，既是新品价值的场景化落地，也是品牌高端自然奢护理念的全新表达，具备品牌溯源叙事、科研实力可视化、高端客群深耕与年轻化美学破圈的多重意义。

在空间造型与场景制作层面，项目以冰白与清透钴蓝为专属视觉基调，深度复刻瑞士阿尔卑斯冰川裂隙、冰湖光影等原生自然地貌，通过多层次光影装置与通透质感材质，还原冰川澄澈纯净的视觉氛围。空间摒弃繁复装饰，以极简高级的陈列逻辑打造沉浸式艺术场域，创新性搭载光影触碰交互系统，让访客通过肢体互动直观感知冰川流动、光影变幻的动态质感，实现自然地貌、光影艺术与护肤美学的深度融合。整体空间分区清晰、叙事完整，依次构建冰川溯源、成分科研、肌肤体验、产品品鉴四大主题板块，层层递进拆解冰川矿物精粹的强韧修护原理，同步陈列品牌经典鱼子系列与全新冰川修护单品，兼顾品牌经典传承与新品势能释放。

活动期配套完善的线下体验体系，现场提供专业肌肤检测、1V1专属护肤咨询服务，预约用户可尊享小样申领与限定伴手礼福利，将可视化艺术体验与精细化奢护服务深度绑定。本次项目精准面向高端护肤客群、美学爱好者与都市精致消费群体，将遥远的阿尔卑斯冰川秘境平移至城市核心商圈，以艺术策展形式诠释品牌源自冰川的修护内核与坚韧生命力。从营销传播维度来看，高颜值沉浸式冰川场景、可参与的互动装置与专属奢护体验，构建出极具社交传播力的内容载体，有效激发高端圈层自发打卡与社交平台UGC传播。在强化品牌自然科研属性与高级艺术调性的同时，完成新品市场预热、用户体验深化与高端口碑沉淀，构建起文化输出、场景种草、服务转化的完整品牌营销闭环。

Rooted in Switzerland’s century-old anti-aging research system dating back to 1931, the luxury skincare brand La Prairie launches the limited-time “Glacier Interactive Exhibition” at Hangzhou MixC. Centered on the new glacier repair series, the event inherits the brand’s core philosophy of integrating cutting-edge scientific skincare technology with pure Swiss natural resources. It subverts traditional luxury beauty display modes, transforming abstract ingredient efficacy and brand origin stories into immersive sensory art experiences.

The project delivers profound strategic value in brand heritage interpretation, scientific strength visualization, high-end customer operation and youthful aesthetic communication. In terms of spatial styling and scene production, the exhibition adopts icy white and transparent cobalt blue as the main visual tones, authentically restoring the landforms of Swiss Alpine glacier crevices and glacial lake light and shadow. With multi-layered light installations and high-transparency materials, the space presents the pure, serene and dynamic texture of natural glaciers. Equipped with innovative touch interaction mechanisms, the venue allows visitors to perceive the flowing changes of glacier light and shadow through physical contact, realizing the organic integration of natural landscape, artistic light and shadow and skincare aesthetics. The entire space is divided into four progressive themed sections: Glacier Origin, Ingredient Research, Skin Experience and Product Tasting, fully demonstrating the powerful repairing efficacy of glacier mineral essence, while displaying the classic Caviar series and the new glacier repair collection to balance brand heritage and new product promotion.

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