Le Creuset酷彩101周年「跨越百年，赴一场酷彩法宴」主题庆典

Le Creuset 酷彩 101 周年庆典

2026年09月10日-2026年09月11日

上海 外滩老市府

项目现场

Le Creuset酷彩101周年「跨越百年，赴一场酷彩法宴」主题庆典，于2026年9月10日至11日落地上海外滩老市府Le Bec Bund凡尔赛厅，邀约法国驻上海总领事馆代表、品牌高层、行业媒体与嘉宾共同参与。作为品牌创立于1925年的百年法式厨具品牌，本次101周年节点是品牌沉淀百年珐琅工艺、持续迭代美学体系的重要里程碑，活动跳出传统厨具品牌产品宣讲的单一营销模式，依托外滩百年历史建筑的复古底蕴，将品牌百年匠造历史、法式艺术美学与新品场景化发布深度融合，打破大众将珐琅厨具仅视作家居用具的固有认知，重塑其餐桌艺术载体的高端定位，为高端家居品牌依托城市历史地标开展文化型盛典、深化生活方式叙事提供优质行业范本。

在空间造型与现场制作层面，整场空间深度结合老市府建筑的复古肌理，打造沉浸式百年历史长廊，以叙事化展陈逻辑梳理品牌百年发展脉络，集中展示初代火焰橘珐琅铸铁锅、历代经典锅型与色彩迭代成果。空间视觉汲取法国色彩大师皮埃尔·波纳尔画作灵感，以品牌标志性火焰橘为主色调，搭配杏桃黄柔和铺陈，融入南瓜造型、时令蔬果与花艺装置，构筑秋日丰收主题的法式艺术餐桌场景。现场制作摒弃商业化陈列质感，将经典锅具作为艺术装置融入整体布景，实现历史建筑、法式艺术与品牌产品的三位一体融合，兼顾艺术观赏性、历史叙事性与高端晚宴仪式感。

活动期间，品牌正式发布以南瓜锅具为核心的2026秋季丰收系列新品，嘉宾沉浸式体验法式餐桌美学，聆听品牌百年珐琅铸铁工艺的发展故事，深度感知品牌兼具匠心传承与创新迭代的生活美学理念。从传播营销维度来看，外滩地标场景、法式艺术布景、百年品牌历史展陈与高端嘉宾阵容，具备极强的圈层传播力与话题质感，能够撬动高端媒体、行业KOL持续输出优质内容。活动以艺术晚宴替代硬广宣讲，弱化商业属性、强化文化价值，在拉近品牌与国内高净值客群距离的同时，巩固了酷彩在高端珐琅厨具赛道的标杆地位，通过线上线下内容联动，完成品牌百年底蕴焕新、新品心智植入与法式生活美学传播的完整营销闭环。

Hosted at the Versailles Hall of Le Bec Bund in the historic Shanghai Old Municipal Government from September 10 to 11, 2026, Le Creuset’s 101st-anniversary celebration themed “A Century of Splendor, A French Feast of Colors” gathered representatives from the French Consulate General in Shanghai, brand senior management, media and industry guests. Founded in 1925, Le Creuset has inherited century-old enamel craftsmanship and evolved French aesthetic systems. Marking the brand’s 101-year milestone, the event breaks the traditional product-centered promotion mode of kitchenware brands. Leveraging the retro heritage of the Bund’s historic architecture, it integrates century-old craftsmanship inheritance, French artistic aesthetics and new product scene-based release, overturning the public stereotype that enamel cookware is merely daily kitchen utensils and repositioning it as an artistic carrier of high-end dining lifestyle. It serves as an outstanding reference for luxury home brands to hold cultural ceremonies and deepen lifestyle narratives based on urban historic landmarks.

In terms of spatial styling and on-site production, the venue builds an immersive century heritage corridor relying on the architectural texture of the old municipal building. The narrative exhibition systematically reviews the brand’s development history, displaying the first-generation flame-orange enamel cast-iron pots, classic models and color evolution achievements. Drawing aesthetic inspiration from French color master Pierre Bonnard’s paintings, the space adopts iconic flame orange and apricot yellow as main tones, matched with pumpkin-shaped installations, seasonal fruits and flower arrangements to construct an autumn harvest-themed French dining scene. Abandoning rigid commercial display, the design integrates classic cookware into artistic decorations, realizing the organic integration of historic architecture, French art and brand products with excellent ornamental, narrative and ceremonial qualities.

During the event, the brand officially launched the 2026 Autumn Harvest new collection centered on pumpkin-shaped cookware. Guests experienced immersive French dining aesthetics and perceived the brand’s persistent craftsmanship and innovative lifestyle philosophy. From the perspective of marketing and communication, the landmark venue, artistic scene layout, century brand heritage and high-end guest lineup deliver outstanding niche communication influence. Replacing hard-selling promotion with artistic dinner experience, the event weakens commercial attributes and strengthens cultural value, shortening the distance with high-end consumer groups. It consolidates Le Creuset’s benchmark status in the high-end enamel kitchenware track and forms a complete marketing closed-loop covering brand heritage renewal, new product mindset cultivation and French lifestyle aesthetics dissemination through online and offline content linkage.

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