【Leather在现场】 维动力快闪

2026年08月15日

成都 东郊记忆

百事维动力气泡电解质水的官方英文名为 ‌Pepsi Weidongli Sparkling Electrolyte Water‌（品牌系列名）

维动力「三重补给 清爽带感」城市户外快闪落地成都东郊记忆街头，活动周期为 2026 年 8 月 13 日‑8 月 16 日，是电解质饮料品牌面向夏日消费场景打造的线下场景营销项目，聚焦年轻都市人群，把产品补给理念从包装延伸至实体体验空间，实现饮品产品价值可视化，为快消饮品户外路演提供可参考的实践样本。

项目空间整体采用品牌标志性浅蓝与白色为主视觉色调，露天开放式舞台式场地布局，场景制作大量使用巨型充气艺术装置，放大还原维动力饮料瓶体造型，搭配卡通充气人偶、气泡艺术摆件，右侧搭建迷你仿真产品售卖站，完整陈列品牌饮品，现场设置人物立牌、导视立牌与休闲露营座椅，整体风格轻松鲜活，适配城市街拍打卡。活动期间设置清爽补给站、大笑泡泡机、活力充能挑战三类线下互动游戏，联动小红书发起话题传播，用户发布带指定话题的现场实拍内容即可兑换产品并参与抽奖，线下现场体验承接线上社交内容产出，线下流量反向转化为社交平台 UGC 内容，完成从现场参与、打卡产出到全网扩散的营销闭环，强化产品 “三重补给” 的核心记忆点，深化品牌夏日清爽的产品心智。

The Vitality “Triple Supply, Refreshing Vibe” outdoor pop‑up took place on an urban pedestrian street from August 13 to 16, 2026. As an offline scenario‑based marketing campaign for electrolyte drinks targeting summer consumers, it extends the brand’s supply‑concept from product packaging to physical experience, visualizing product value and setting a reference for F&B outdoor roadshows.

Dominated by brand‑signature light blue and white, the open‑air site adopts stage‑style layout. Large‑scale inflatable installations are core visual elements, including oversized replicated beverage bottles and cartoon inflatable figures, alongside bubble decorations. A mini simulated product kiosk displays full product range, complemented by character cut‑outs, guidance signs and camping‑style lounge seats, creating a lively, photograph‑friendly atmosphere for city visitors. Three on‑site interactive sessions were launched during the event: Refresh Supply Station, Bubble Machine and Energy Challenge. Cooperating with Xiaohongshu, the campaign encourages visitors to post on‑site photos with assigned hashtags for product giveaways and lucky draws. On‑site experience fuels social UGC output, forming a complete marketing loop from offline participation to online viral spread. It strengthens brand memory of “triple supply” and reinforces the brand’s refreshing summer product positioning.

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