Lee × ZUP PIZZA BAR限时快闪

2026年09月11日-2026年09月24日

上海 陕西北路457号・ZUP PIZZA BAR

项目传播

项目现场

Lee 携手 ZUP PIZZA BAR 在上海静安区陕西北路打造「匠造 101」限时跨界快闪，是品牌为纪念 Lee 101 诞生101周年推出的周年企划，有着传承百年美式丹宁匠造文化、打破服饰单一展示场景、拓宽年轻生活方式赛道的重要意义。

项目空间以经典美式牛仔为核心主题，整体造型复古潮流，场景制作深度融合品牌文化内核，通过丹宁艺术装置、复古西部漫画视觉体系与 Buddy Lee 玩偶陈列，生动演绎丹宁水洗工艺的演变历程与品牌百年匠心理念。空间将服饰美学与餐饮场景有机融合，打造沉浸式美式西部生活氛围。活动期双方推出贴合品牌基因的联名披萨与特调饮品，菜品设计呼应牛仔缝线细节与匠造精神，同时落地周末DJ音乐派对、线上电台直播与主题音乐短片，构建穿搭、美食、音乐多维一体的体验场景。

现场设置多重打卡福利，身着Lee单品消费可兑换限定餐盘、开瓶器等周边，小红书探店笔记征集活动进一步激发用户参与热情。本次项目以生活化跨界场景重构百年丹宁文化表达，跳出传统服饰营销模式，精准吸引都市潮流青年到访体验，依托用户自发UGC探店内容完成全网种草，实现品牌百年文化传播、年轻化形象焕新与圈层社交营销的完整闭环。

To celebrate the 101st anniversary of Lee 101, Lee joins hands with ZUP PIZZA BAR to launch the limited-time “Craft 101” crossover pop-up on North Shaanxi Road, Jing’an District, Shanghai. As an important anniversary project, it inherits the brand’s century-old American denim craftsmanship, breaks the single display scenario of traditional apparel marketing, and empowers the brand with diversified youthful lifestyle scenarios.

Centered on the classic American cowboy theme, the space features retro and trendy styling. With elaborate scene production including denim art installations, vintage western comic visuals and Buddy Lee doll displays, it intuitively interprets the evolution of denim washing technology and the brand’s ingenuity heritage, perfectly integrating apparel aesthetics with catering space atmosphere.

During the event, co-branded pizzas and specialty drinks inspired by denim stitching and classic craftsmanship are launched. Weekend DJ parties, online radio live broadcasts and themed music videos are held to build an integrated experience of fashion, food and music. Visitors wearing Lee outfits can obtain limited peripherals such as exclusive plates and bottle openers, while the redbook note collection campaign encourages user creation. Transforming century-old denim culture into experiential offline social scenes, the project attracts young trend groups, stimulates massive UGC communication, and forms a complete marketing loop of brand cultural output, youthful image upgrading and vertical community dissemination.

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