Lee「出色101」限时展览上海站

作者: Winniekong

代理商: TBC

#活动现场 #活动管理 #活动执行 #展示管理 #设计管理

项目品牌： Lee

项目行业：服装及鞋履

项目日期： 2026-07-18 10:00 2026-07-19 22:00

项目地点：上海长乐路462号集社

项目名称： Lee「出色101」限时展览上海站

Lee 出色 101 限时展览（上海站）

2026年07月18日-2026年07月19日

上海长乐路462号集社

项目传播

项目现场

2026年7月18日至19日，Lee「出色101」限时展览上海站落地长乐路潮流街区，依托品牌1924年诞生的经典101丹宁系列百年历史底蕴，以传统牛仔工艺为基底跨界街头潮流艺术，是老牌丹宁品牌年轻化革新、突破复古刻板印象的重要城市潮流项目。

项目采用简约现代的模块化策展制作，空间动线通透规整，科学划分主题展示、潮流互动与艺术观赏区域，集中陈列Lee标志性牛仔单品、水洗版型与面料工艺细节，结合跨界艺术成果打造兼具观赏性、科普性与社交属性的沉浸式场景，整体质感高级简约，适配年轻群体打卡传播。本次展览以两日现场落地、三日完整传播周期构建营销体系，特邀洛杉矶涂鸦艺术家与滑板文化先锋跨界共创，推出泼墨Remake限定牛仔单品，通过涂鸦肌理与街头符号重构经典丹宁设计，为百年101系列注入新潮活力。现场同步展示创作实录与工艺拆解，搭配潮流互动装置持续吸引时尚达人与青年受众。三日递进式的线下体验内容，有效激发用户自发产出社交UGC内容，借助圈层传播放大话题热度，深度诠释“经典之上，再度出色”的品牌理念，实现传统丹宁文化与当代街头潮流的融合破圈，完成品牌调性焕新与全域营销传播闭环。

Hosted at Jishe on Changle Road, Shanghai from July 18 to 19, 2026, Lee’s limited-time “Brilliant 101” exhibition inherits the century-old craftsmanship heritage of the brand’s iconic 101 denim series and serves as a critical urban trend project for Lee’s youthful brand upgrading. Adopting a minimalist and modern modular curatorial structure, the venue features a clear spatial layout and smooth visiting circulation, with dedicated zones for themed display, craft demonstration and trendy interaction.

It intuitively presents Lee’s classic denim silhouettes, advanced washing technologies and cross-border art achievements, creating an immersive scene that integrates cultural popularization, aesthetic appreciation and social shooting. Centering on the two-day on-site exhibition, the project launches a complete three-day marketing and communication cycle. It joins hands with Los Angeles graffiti artist Litersotiny and Asian skateboarding pioneer Ke Jiaen to launch exclusive splatter remake denim items, reconstructing classic denim with graffiti textures and street symbols to endow the vintage 101 series with trendy vitality. The displayed creation footage and craft decomposition details fully interpret professional denim manufacturing techniques. The progressive three-day offline experience continuously gathers young fashion enthusiasts, stimulates massive UGC content output on social platforms, and amplifies topic influence through circle communication. Blending traditional denim culture with modern street aesthetics, the exhibition fully interprets Lee’s brand spirit of breakthrough and innovation, realizes cross-circle youth communication, and builds a closed-loop marketing system combining offline immersive experience and online viral dissemination.

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