2026 徕卡摄影节

徕卡摄影节

2026年09月12日-2026年12月03日

上海 西岸中環

项目传播

项目现场

2026徕卡摄影节落地上海西岸中环·徕卡之家，为期一月的长期艺术企划，是徕卡依托百年影像积淀、深耕国内人文摄影生态的标志性文化活动，兼具经典影像传承、大众美育普及与品牌人文调性深化的多重意义。项目空间依托徕卡之家艺术展厅质感，以极简光影美学为造型核心，空间制作克制高级、层次纯粹，围绕「光影宗师·徕卡名人堂」核心主题展打造沉浸式影像观展场域，通过艺术化展陈布局呈现经典纪实作品，让百年摄影史以可视化、场景化的方式落地都市公共空间。

展期内容兼具专业性与大众性，核心展出马克·吕布《中国记忆》珍贵原作及海量经典纪实影像，系统回溯百年摄影发展脉络；同步配套大众影像征集展、大师对谈沙龙、光影工坊、人像实拍体验与纪录片放映等丰富活动，开幕夜专属地标点亮仪式进一步拉升活动仪式感与话题度。

项目精准覆盖摄影爱好者、徕卡用户、影像藏家与艺术受众，打通专业影像学术圈层与普通大众体验边界，以展览、交流、实操体验构建完整的影像文化场域，深度强化徕卡人文纪实的百年品牌内核。同时依托高质感艺术展场景，激发用户自发打卡分享与社交传播，实现文化价值输出、用户圈层沉淀与品牌形象升维的营销闭环。

Lasting for one month, the 2026 Leica Photography Festival is held at Shanghai West Bund Central · Leica House. As a landmark cultural event rooted in Leica’s century-old image heritage, it promotes humanistic photography ecology in China and delivers profound value in art inheritance, public aesthetic education and brand temperament shaping. Adopting minimalist light-and-shadow aesthetics, the venue features restrained, high-end and pure spatial styling.

Centered on the core exhibition “Light & Shadow Masters · Leica Hall of Fame”, the elaborately arranged exhibition space creates an immersive viewing atmosphere and visually presents the evolution of century-old photography history. The campaign displays precious original works of Marc Riboud’s Memories of China and a wealth of classic documentary images. It also launches diverse supporting activities, including public image collection exhibitions, master dialogues, light and shadow workshops, portrait shooting experiences and documentary screenings, with a landmark lighting ceremony held on the opening night.

Targeting photography enthusiasts, Leica users, image collectors and art audiences, the event bridges professional academic circles and public experience. It builds a complete image cultural field through exhibitions, salon exchanges and practical experiences, further consolidating Leica’s humanistic and documentary brand core. With artistic and high-quality scene presentation, it stimulates spontaneous check-ins and social sharing, forming a complete marketing loop of cultural output, community accumulation and brand value upgrading.

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