little MO&Co.十周年大秀

little MO&Co. 十周年「Wonder Wild 自然生长」大秀

2026年10月08日

上海 西岸梦中心

项目预告

项目传播

项目现场

little MO&Co. 十周年「Wonder Wild 自然生长」大秀落地上海西岸梦工场，是品牌十周年里程碑式时装项目，由 MO&Co. 与童装线 little MO&Co. 联合打造，以 Wonder Market 农场集市作为叙事载体，呈现秋冬新品，回顾品牌十年发展历程。little MO&Co. 自诞生起，持续面向新一代亲子群体，主张 “酷趣自在” 的童装美学，深耕安全环保面料与无龄感穿搭，本次十周年大秀既是品牌成长纪念，也正式发布全新 for the littles 婴童线，拓展产品矩阵。

空间造型上，项目改造西岸工业风梦工场，外立面采用奶黄色涂装，搭配巨型黑黄爱心气球装置作为外部视觉标识；场内铺设整片金黄干草地面，搭建蔬果市集摊位，散落巨型干草熊、小羊玩偶、南瓜装置，辅以手绘蓝天白云布景，弱化传统秀场的距离感。制作层面，空间装置结合软质毛绒雕塑、实景道具与氛围灯光，把农场集市的松弛感实体化，打破 T 台单向观秀模式。

秀场造型主打农场风秋冬穿搭，以米白、丹宁、大地棕为主色调，牛仔套装、粗针费尔岛毛衣、羊羔毛外套为核心单品，选用 bluesign® 环保认证面料，模特涵盖成人与不同年龄段儿童，亲子结伴漫步、互动玩耍，用生活化走秀替代刻板定点展示。

活动期融合看秀、市集打卡、现场互动体验，线下邀约媒体、KOL 与核心亲子社群到场；线上联动代言人宋雨琦传播，同步释放秀场大片、短视频，将现场打卡素材转化为社交内容，线下体验为线上传播供给原生视觉素材，形成传播闭环。

项目意义在于，借十周年节点强化双品牌亲子穿搭联动，传递自然成长的品牌理念，从单纯童装品牌升级为亲子生活方式 IP，秀场衍生的 Wonder Market 后续计划全国巡展，持续沉淀 Cool Kids 品牌社群资产。

The little MO&Co. 10th Anniversary "Wonder Wild・Grow Naturally" Fashion Show was held at West Bund Dream Factory in Shanghai. Co-created by MO&Co. and its children’s line little MO&Co., this milestone project adopts a Wonder Market farm market narrative to debut the new autumn & winter collection and commemorate the brand’s decade journey. Since launch, little MO&Co. targets modern families, advocating cool, playful and comfortable kids’ fashion with eco-friendly fabrics and ageless styling.

The anniversary show also unveils the new for the littles infant line to broaden product portfolio. For spatial design, the industrial venue is renovated with creamy yellow facade and oversized black-yellow heart-shaped balloons as exterior landmark. Inside, golden hay covers the runway, accompanied by farm stalls, giant hay teddy bear, sheep sculptures, pumpkins and hand-painted sky backdrop, eliminating rigid fashion-show formality. Production integrates soft plush installation, real props and ambient lighting to materialize a relaxing farm market.

The runway look features farm-style autumn and winter outfits dominated by off-white, denim and earth brown, including denim suits, Fair Isle knitwear and shearling jackets with bluesign® certified textiles. Models of all ages walk together in parent-child groups with casual interactions instead of stiff posing. The event combines runway show, market exploration and on-site activities. Media, KOLs and core family communities are invited offline, while brand ambassador Song Yuqi boosts online exposure.

Show footage and on-site UGC fuel social media circulation, building a complete marketing loop. Strategically, the anniversary strengthens parent-child fashion synergy and the "natural growth" brand philosophy, transforming little MO&Co. from a children’s wear label to a lifestyle IP. The Wonder Market experience will tour nationwide afterwards to continuously engage the Cool Kids community.

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