小奥汀千禧数码屋快闪

2026年07月24日-2026年08月09日

上海 环球港

项目预告

项目传播

项目现场

小奥汀携手经典童年IP拓麻歌子落地上海环球港的「千禧数码屋」限时快闪，是品牌立足Y2K千禧复古潮流打造的跨界场景营销项目，依托双IP情怀联动刷新彩妆年轻化表达，进一步夯实小奥汀潮流玩妆的品牌调性，具备圈层破圈与情怀营销的行业示范意义。

项目空间造型与场景制作深度贴合千禧数码美学，以银蓝、粉紫撞色为主视觉，融入像素肌理、复古电脑界面、巨型电子宠物蛋等核心装置，搭配翻盖手机、MP3等复古时代符号，完整复刻千禧年代数码玩乐氛围。场地合理划分新品试妆、复古打卡、游戏互动与联名售卖四大功能区域，全景陈列「千禧信号」全套联名彩妆，开放全品类上脸试用体验。

活动周期搭载弹珠游戏、盲蛋抽取、阶梯式买赠等多元互动福利，以低门槛趣味玩法激活用户参与热情与消费意愿。高颜值复古场景自带社交传播属性，有效激发年轻群体自发打卡种草，以线下沉浸式情怀体验撬动全网UGC传播，实现IP情怀赋能、新品线下转化与品牌潮流心智强化的多重营销价值。

The co-branded “Millennial Digital House” pop-up of Little Ondine and Tamagotchi is settled in Shanghai Global Harbor, focusing on Y2K retro digital aesthetics and launched for the new “Millennial Signal” makeup collection.

As a typical cross-border IP marketing project, it integrates childhood nostalgia and trendy makeup culture to empower the brand’s youthful positioning. The space is visually presented with silver-blue and pink-purple contrasting colors, matched with pixel elements, retro computer interfaces and giant Tamagotchi installations. Classic millennial symbols such as flip phones and MP3s perfectly restore the nostalgic digital scene, with functional areas covering makeup trial, check-in, game interaction and product sales.

-end-

图片及内容来自网络及品牌公开信息，出处见网络

文字来自 AI 编辑完成，AI信息自我辨识