MAC 魅可「24H 持光快线」限时体验空间

2026年08月07日-2026年08月13日

南京 德基广场二期

项目传播

项目现场

M·A·C魅可「24H持光快线」限时体验空间落地南京德基广场，是品牌依托线下沉浸式场景，完成全新24H卷王金气垫全国首发的核心营销项目，聚焦都市通勤底妆痛点，以场景化体验传递长效持妆的产品核心实力。

项目空间造型极具创意，以都市通勤列车为核心叙事载体，采用银白未来感视觉基调打造沉浸式底妆体验站点，依托列车行进动线逻辑，科学划分车票签到、一对一底妆体验、光影打卡、礼品礼遇四大功能站点。空间以巨型金气垫装置与环形灯光拱门打造标志性视觉机位，聚焦干皮适配的全新卷王金气垫主力新品，搭配全色号实测、肤质诊断及尤雾弹、无瑕粉底液等全系星品试用，构建专业完整的线下彩妆体验体系。

活动期内，品牌锋范代言人侯明昊亮相开幕助阵，分享专业底妆技巧；访客可领取限定车票开启全程体验，通过全域打卡兑换品牌文创小样，消费达标解锁专属明星周边。项目依托新街口重奢商圈优质客流，精准覆盖都市通勤人群，凭借未来感列车主题场景的高辨识度视觉优势，激活小红书、抖音UGC自发传播，有效释放新品市场声量，强化品牌专业底妆定位，实现品牌种草与线下销售转化的双向赋能。

Located at Nanjing Deji Plaza, M·A·C’s limited-time "24H Light-Lasting Express" experience space serves as the core offline launch project for the new 24H Golden Cushion, aiming to demonstrate the product’s long-lasting makeup performance targeting urban commuter skin problems.

Adopting a futuristic silver-white tone and innovative urban commuter train concept, the space follows a linear transportation route and divides four functional zones, creating an immersive and professional makeup experience venue with giant cushion installations and ring light arches. Centering on the new dry-skin-friendly golden cushion, the venue provides skin diagnosis, full-color testing and trial experiences of M·A·C’s classic makeup products.

During the event, brand spokesperson Hou Minghao attended the opening ceremony to share makeup skills. Visitors can collect limited tickets to participate in full-site check-ins and redeem cosmetic samples and exclusive star-themed gifts. Leveraging the high-end passenger flow of Xinjiekou business district, the project targets urban commuters. Its highly distinctive futuristic scene drives extensive UGC dissemination on social platforms, fully releasing new product popularity, strengthening M·A·C’s professional base makeup positioning, and realizing effective brand promotion and offline sales conversion.

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