MAC 魅可 ×SKULLPANDA「万物生花，爱是永恒」限时快闪

2026年08月12日-2026年08月17日

上海 西岸梦中心

项目现场

MAC×SKULLPANDA 七夕联名快闪项目，为 MAC 携手泡泡玛特 SKULLPANDA 打造的七夕跨界联名快闪活动，立足七夕节日情感语境，以「爱，不设花期」为核心主张，融合先锋彩妆美学与「花的四幕戏」潮玩艺术，实现美妆潮流与艺术潮玩的跨界融合，是品牌借势节日节点破圈年轻化市场的重要营销实践。

空间制作以暗调复古花艺为基底，红白繁花藤蔓交织点缀，搭配巨型尤雾弹唇膏、开放式气垫装置与两座大型 SKULLPANDA 艺术雕塑，依托西岸梦中心滨江工业风户外场地，构筑极具浪漫质感的开放式主题场景。场地分为联名展陈区、一对一彩妆体验区、繁花打卡区与限定售卖区四大板块，完整首发七夕限定礼盒及轻尤雾弹唇膏、24H 卷王气垫等核心新品，同步展示全套收藏级联名周边，并提供全色号试妆与专业七夕柔雾妆容定制服务。

活动期间，全域打卡兑小样、阶梯消费解锁限定周边的玩法，有效提升用户体验深度与消费意愿。项目依托滨江优质客流，凭借彩妆与潮玩双重圈层属性吸引年轻群体与潮玩爱好者，依托高颜值主题场景持续催生小红书、抖音 UGC 传播，借七夕社交热度放大联名话题声量，高效完成新品曝光、圈层种草与线下零售转化。

Launched for Chinese Qixi Festival, this cross-border pop-up co-created by MAC and POP MART SKULLPANDA interprets the theme of “Love Blooms Anytime”, integrating avant-garde makeup aesthetics and the artistic conception of SKULLPANDA’s “Four Acts of Flowers”.

Based on dark retro floral tones, the outdoor space is decorated with red and white vine flowers, giant MAC lipstick and air cushion installations, as well as large-scale SKULLPANDA sculptures, building a romantic open scene with the industrial-style waterfront venue of West Bund Dream Center. The site includes four functional zones, fully launching the exclusive Qixi gift box series, displaying core makeup products and limited collectible peripherals, while providing full-color makeup trials and professional customized makeup services.

During the event, visitors can receive brand samples by completing full-site check-ins and unlock limited co-branded gifts via tiered consumption. Targeting young consumers and toy enthusiasts, the project leverages waterfront passenger flow and highly recognizable themed scenes to drive UGC dissemination on Xiaohongshu and Douyin. It capitalizes on Qixi festive traffic to boost co-branding topic popularity, realizing efficient new product exposure, youth circle communication and offline sales conversion.

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