美即15周年庆典 快闪店

2018年08月27日-2018年09月02日

上海 人民广场来福士

项目预热 - 微博

项目传播

美即膜力馆强势来袭，开启7日美的坚持探索之旅 | 7 days never-ending enjoyment @ MG pop-up store to celebrate 15 years of commitment in providing customers with the most instant and lasting proven beauty results

(此活动由TRO团队设计、制作并管理 / designed, produced and managed by TRO )

欧莱雅集团旗下著名的面膜品牌——美即，作为护肤领域的佼佼者，自创立以来秉持匠心，专研面膜科技，一直不断坚持创新，倡导将美容护肤与女性休闲主义生活方式合二为一，为万千女性创造了一段真正属于自己的一刻钟美即时刻。

项目信息

MG, L’Oréal’s beauty mask brand, has encouraged Chinese women to perceive the unique beauty of life, enjoying their own peaceful moment with 15-minute mask care. As a Mask Expert, MG has always kept its professional and innovative spirit that makes it the founder and trend-setter of mask culture with unparalleled expertise on this field.

今年，美即为庆祝品牌成立十五周年，通过快闪店的方式，给消费者们带来一场持续7天美的坚持探索之旅，让消费者们近距离体验美即十五年坚持的匠心之美的精神。本次活动共计吸引4000余人参与。

This year MG celebrates 15 years of commitment in providing customers with the most instant and lasting proven beauty results. To celebrate creativity, innovation, and beauty care, for 7 days at Shanghai Raffles City, MG popped up with an interactive installation attracting 4000+ consumers.

△ 左起：欧莱雅中国副总裁兰珍珍，欧莱雅中国副总裁、大众化妆品部总经理杜涵泰，美即代言人关晓彤，美即品牌总监何玛莉，美即品牌公关总监朱宁，美即研发中心负责人林欣荣

8月27日，美即面膜“美的坚持”十五周年品牌活动在上海来福士广场正式启动。品牌领导、代言人关晓彤与媒体、专家达人、粉丝朋友共同出席，见证着品牌这一最重要的“美即时刻”，一起探索匠心坚持，持续创新，只为消费者提供卓效安心护肤体验的品牌精神。

At the opening day, Guan Xiao tong, MG’s brand ambassador, together with MG’s top managers and media, joined this special celebration.

为了给消费者带来十足的体验感，美即膜力馆的外观设计灵感汲取于水珠形状，馆内的繁多的互动装置和环节的设定，都是以5款美即面膜的特征为参考对象衍生设计。

The shape and look reflect the water bubble, main natural component of MG beauty masks. In order to bring the best consumer experience, the pop-up store comprised a series of fun interactive games to discover MG masks' secrets of beauty.

消费者在琳琅满目的品牌知识翻板墙，了解美即各SKU以及面膜使用的知识，其中部分翻板中放置了真实的膜布，让他们亲手触摸感受不同膜布之间的材质；趣味“膜”力消消乐，让消费者在游戏中获得美即产品信息；1秒刺激触屏挑战，细节尽显，创意无限；还有强大科技的专业肌肤测试和膜布精华液配对等等不可错失的精彩互动环节。

Consumers could learn more about MG’s history and the different array of products at the interactive walls; touch & feel the different special textures used to produce the masks; enjoy a professional skin test to find out what mask suits them the most.

在极具艺术气息的五色翅膀以及“女侠”主题背景墙前合影拍照，任意摆拍，朋友圈最佳硬照非你莫属。

They could also enjoy photo opportunities at the beautiful creative wall and share the moment with their friends.

夺人眼球的白色巨型装置矗立在整个快闪店的中心，由繁多的发光球和白色钢材轨道构成，造型来源于沙漏，代表着美即面膜15年的坚持和沉淀。这是美即特意打造的抽奖装置，奖品通过液压装置升至顶端并沿轨道传送至获奖者手上。

More fun at the cool ‘hourglass’ installation, symbolizing 15 years of history dedicated to provide the best beauty results. By pressing the button, a bubble slided down rewarding the guest with an MG mask.

中国新锐设计师 韩雯

资深媒体人 陈贺美老师

COSMO BOX 内容运营总监 黄婷老师

美即面膜科研团

除了一系列丰富多样的互动环节和现场趣味盎然的各式装置之外，在8月29日至9月1日期间，中国新锐设计师韩雯、资深媒体人陈贺美老师、COSMO BOX 内容运营总监黄婷老师以及美即面膜科研团队莅临美即膜力馆，为消费者们带来关于面膜知识的不同主题分享会。

In order to share even more innovation and knowledge with everyone, a series of sharing sessions were also scheduled from 29th Aug to 1st Sep, featuring different topics and led by the skin experts of MG Lab.

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图片及视频来自 Auditoire 微信公众号及品牌公开信息，出处见网络

原文链接：https://mp.weixin.qq.com/s/7FeUm3tVsSjo4AC6Aie2Gg