MICHELIN 2018 ICONIC CAMPAIGN CHILDREN'S DAY

从新到旧 安全始终

米其林浩悦乐园

2018年06月01日-2018年06月02日

上海 东方明珠电视塔

项目传播 - 微博

项目信息

六一儿童节当天，米其林在上海著名地标东方明珠电视塔下开启一场开守护时光之旅。| A hyper-fun activation event with Michelin featuring lots of exciting games to celebrate children's favourite day of the year.

(此活动由 AUDITOIRE 旗下的 TRO 团队设计、制作并管理 / designed, produced and managed by TRO (by AUDITOIRE))

6月1日至6月2日，米其林浩悅乐园限时开放，邀家长和孩子们组队搭乘专属接驳车一起探寻安全符号学的秘密，共度精彩纷呈的儿童节。

On 1st-2nd June, in occasion of the children’s day, Michelin took all the parents and their kids through an exciting journey to experience mobility, innovation, and safety on the road.

在上海著名地标——东方明珠电视塔下，米其林浩悦乐园揭开面纱。在现场，每一组家庭都尽情体验酷炫的驾驶模拟装置，感受米其林PRIMACY 4轮胎的出色的优越性能和其“从新到旧，不变的安全品质”。

At the fun playground that popped up under Shanghai’s emblematic Pearl Tower, families could experience the cool driving simulators, test the safety and features of Michelin’s Primacy 4 tyres through a car race and other interactive games, and enjoy lots of family photo opportunities.

「守护时光之旅区」

- DIGITAL JOURNEY RIDE -

「安全刹车挑战区」

- GREAT GRIP CHALLENGE -

「PRIMACY 4 产品互动体验区」

- PRODUCT INTERACTION ZONE -

「环球安全驾驶区」

- LONG DRIVE RACE TRACK -

「米其林专属接驳车」

- MICHELIN BUS -

#从新到旧，安全始终#

- SAFE ON THE ROAD

- 本次米其林#从新到旧，安全始终#的口号，将会通过动画、广告、海报等形式，活跃在整个城市中，向所有司机传递“ 安全出行 ”信息。

Besides the fun on-site, the Michelin Iconic Campaign 2018 is alive all around the city through animated advertising posters spreading the message “safe on the road” to all drivers.

-end-

图片及视频来自 Auditoire 微信公众号及品牌公开信息，出处见网络

原文链接：https://mp.weixin.qq.com/s/4GPRL_XfyrzTOEs-wOhxHQ