《我的世界・实境探险 —— 拯救村民大行动》展览

《我的世界・实境探险 —— 拯救村民大行动》展览

2026年11月10日-2027年3月01日

上海 北外滩国客中心

项目预告

项目现场

作为全球巡展中国区首站，《我的世界》大型沉浸式实境探险展登陆上海北外滩国客中心滨江沿岸。项目由 Minecraft 官方授权、乐境极创本土化落地，以「拯救村民大行动」为主线，将像素方块宇宙从屏幕平移至 2000㎡滨江场馆，融合实体置景、实时交互投影与智能感应系统，打造组队闯关式沉浸式剧场体验，串联游戏文化、亲子游乐与滨江都市景观，开启中国区巡回序章。

场馆坐落黄浦江岸，外立面完整复刻游戏标志性原木方块木屋，巨型像素化史蒂夫、僵尸等角色立面彩绘直面滨江步道，和对岸陆家嘴建筑群形成次元反差，成为北外滩全新滨江地标。内部为线性叙事闯关动线，全程约 55 分钟，设置八大原生游戏群系场景：初生森林、合成工坊、村庄、沼泽、雪原、废弃矿井、下界、末地，层层递进推进主线任务。每位冒险家入场配备核心交互载体 ORB 智能光球，依靠光色与震动反馈完成交互：绿光采矿、红光战斗、黄光搭建庇护所、蓝光导航，无需游戏基础即可上手；光球与场景机关、投影画面实时联动，挥动手臂即可触发方块生成、怪物袭击、宝箱解锁等特效。展区以像素方块模块化搭建，立体方块植被、生物雕塑搭配大面积地面与立面投影，把动态天气、岩浆流动、怪物突袭融入空间；在八大主线关卡之后，设置上海站全球独有的第九空间 —— 乐高 ×《我的世界》联动专区，打造小鸡农场、生物群系积木墙，搭配网易游戏专属体验点位。

空间大量使用模块化像素造型板材、高透全息纱幕、互动感应地砖、点阵氛围灯带与软膜投影，兼顾场景还原度、安全防护与大团队通行节奏，兼顾儿童友好与玩家沉浸感。 商品与权益体系围绕冒险叙事配套。现场发售上海站限定徽章、像素积木、主题服饰、毛绒与收藏卡牌；通关游客可领取专属成就证书，解锁《我的世界》中国版限定 4D 游戏皮肤。

展览采用分时组团入场，25 人为一组，保障每组独立的冒险节奏；同时设置周边零售区、休息打卡区与滨江观景窗口，玩家结束闯关后可同步欣赏江景。 传播节奏以滨江地标视觉先行引爆，预热期释放闯关预告片，在 MC 玩家社群、亲子平台提前售票预约；开幕后联动游戏 UP 主、亲子博主、沉浸式体验媒体，产出闯关实况、光影特效、滨江机位打卡内容。线下依托北外滩滨江客流，沿江导视、像素地贴引导人流，把滨江散步客流转化为观展人群。

项目跳出静态 IP 展的模式，把游戏核心玩法 “采集、合成、协作、闯关” 转化为可身体力行的线下叙事，打通资深玩家、低龄亲子、年轻打卡群体三类受众，同时依托国客中心滨江区位，把数字游戏文化嵌入上海滨江文旅版图。

As the first stop of its global tour in China, the large-scale immersive Minecraft adventure exhibition lands along the riverside of Shanghai North Bund International Cruise Terminal. Officially licensed by Minecraft and locally produced by Lejing Creative, the experience follows the core storyline “Save the Villagers”. It translates the pixel-block universe from screens into a 2,000-square-metre riverside venue, combining physical set builds, real-time projection mapping and smart sensing to deliver a team-based immersive theatre journey, bridging gaming culture, family entertainment and riverside urban scenery.

The venue stands directly beside the Huangpu River. Its exterior replicates the iconic in-game log cabin facade, with oversized pixel murals of Steve, zombies and other characters visible from the waterfront promenade, creating a striking contrast against the Lujiazui skyline. Inside, visitors embark on a linear 55-minute quest across eight biomes: the starting forest, crafting station, village, swamp, snow plains, abandoned mine, Nether and End, unfolding the rescue mission step by step. Every adventurer receives an ORB interactive orb, the core control device that responds with colour and vibration: green for mining, red for combat, amber for shelter-building and blue for navigation.

The orb syncs in real time with triggers and projected visuals, letting visitors spawn blocks, fend off mobs and unlock treasure chests through simple gestures, friendly to both veteran players and first-time visitors. Beyond the eight main zones lies an exclusive ninth space debuting for Shanghai: a dedicated LEGO × Minecraft area featuring a chicken farm, brick-built biome backdrops and special content from NetEase Games. The build system relies on modular pixel panels, holographic gauze, interactive floor sensors, dot lighting and projection soft film, balancing authentic visual fidelity, visitor safety and smooth group flow.

Merchandise and rewards tie into the adventure narrative. Shanghai-exclusive pins, pixel building sets, apparel, plush and collector cards are available onsite. Participants earn a completion certificate and unlock a limited-edition 4D in-game skin for Minecraft China Edition. Entry is staggered in groups of 25 to preserve the immersive rhythm, with a retail lounge and viewing windows overlooking the river after the quest. The campaign kicks off with the landmark riverside facade for pre-launch visibility, releasing gameplay teasers across Minecraft fan communities and family platforms with pre-booking open in advance.

After opening, gaming creators, family influencers and experiential media share quest walkthroughs, lighting reels and riverside photo guides. On-site signage and pixel floor graphics draw casual riverside strollers into the experience. Moving past static IP showcases, the activation translates Minecraft’s fundamental gameplay — gathering, crafting, teamwork and exploration — into a physical journey. It appeals to hardcore fans, young families and social visitors alike, embedding digital gaming culture into Shanghai’s riverside cultural landscape.

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