MINI品牌文化展

2022年9月28日-2022年9月30日

上海 1862时尚艺术中心

项目预热

项目传播

项目信息

9月28到30日，MINI品牌文化展在1862时尚艺术中心举办，伴随着MINI CONCEPT ACEMAN的亚洲首秀，在魔都掀起了一波MINI热。

From September 28th to 30th, MINI successfully held its Brand Exhibition in 1862 Theater, at which MINI CONCEPT ACEMAN made its Asia premiere and became the talk of town.

本次MINI品牌文化展在预约阶段就异常火爆，奥德旺帮助设计的H5预约平台让展览能够平稳有序地进行。28日为媒体日，29日与30日对公众开放。分时段的展览预约在短短2天内满足了尽量多参观者的参观热望。

Auditoire designed an H5 platform to guarantee a smooth and orderly reservation process as well as visiting experience, and that in turn satisfied the visit desirability from as many earnest fans as possible.

展览共分3个区域，每个展区都有不同的互动项目，也向参观者传递了不同的信息。在展览入口的欢迎区，奥德旺团队设置了一个趣味的互动，参观者可以在这里任意创作喜欢的图形并拍照留念。

The exhibition consisted of three areas, each with its own interaction and deliver different brand message respectively. Auditoire also welcomed all the visitors at the entrance in a funny interactive way.

“趣”往迷你所爱

在这个区域有两台截然不同的MINI，一台2022年的特别版车型——MINI三门Resolute执迷特别版，还有一台艺术装饰的豹纹毛毛MINI三门版。充满趣味和梦幻，让参观者沉浸在MINI的世界里，和MINI一起玩乐。

Auditoire created a cool and playful space here to lead guests into the MINI world and immerse themselves in the fancy MINI fantasy.

还有色彩撩人的MINI波波池，参观者可以晃动遥感，进一步感受MINI的趣味满满。打动人心的趣味装置，吸引了众多MINI热爱者拍照打卡。

Whereas, the dynamic interactions enhanced the interests of visitors to another level and created great photo opportunities for them.

迷你流行派

这个展区的三台展车分别代表着Mini的经典历史、赛车精神和流行文化。其中每一辆展车前都设置了三个按钮，可以一键探索背后的精彩故事。

There are three past MINI icons representing HERITAGE, RACING, and POP CULTURE respectively. By activating the sensors Auditoire leveraged in this area, visitors can explore the wonderful stories behind.

迷你的ACE来了

随着MINI CONCEPT ACEMAN的亚洲首秀，把参观者带到了MINI的未来时空，感受到未来的MINI能有多好玩。

The debut of the MINI CONCEPT ACEMAN not only marked the beginning of a new design era for MINI, but also heralded an electric future.

在 MINI CONCEPT ACEMAN 揭幕环节，奥德旺为其打造了一场极具视觉冲击的Mapping秀。

In the unveiling session of the MINI CONCEPT ACEMAN, Auditoire created a Mapping Show with great visual impact.

国内先锋的新媒体艺术实验室——UFO MEDIA LAB，打造了一个“环形时空”，演绎出MINI与未来的数字化碰撞。

UFO MEDIA LAB, a leading new media art lab in China, created a digital experience for the audience to demonstrate a digital future for MINI.

此外在展览出口，奥德旺团队也为MINI粉丝打造了一个舒适的休息区，参观者可在此翻阅MINI车主杂志，更深入了解到MINI独树一帜的生活方式。

After the exhibition journey, visitors can have a rest at the lounge area to develop a deeper understanding of MINI lifestyle through the magazines.

奥德旺荣幸再次携手MINI，把个性有趣的MINI精神传达给更多的消费者，让MINI一直这么迷你下去！

Auditoire is honored to support MINI again to curate a one-of-a-kind experiential launch exhibition and celebrate the fascinating MINI spirit with MINI fans. The Iconic MINIness Plays On!

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图片及视频来自网络及品牌公开信息，出处见网络

原文链接为：https://mp.weixin.qq.com/s/KTN4NvrFtk1S5d1ehNz1sg

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