[MINI JCW 传奇之夜 ]

MINI JCW传奇之夜于3月11日热血登场，恰逢农历二月初二，龙抬头这样一个特殊的日子。

The all-new MINI JCW Countryman car was launched on the 11th of March, coinciding with the second day of the second lunar month. This was an auspicious day as in Chinese folklore, it marks the awakening of the dragon from its winter slumber and when it raises its head for the arrival of spring.

1964年的蒙特卡洛拉力赛上，一辆初出茅庐的37号小车，居然击败了一众强大对手，上演逆风翻盘，从此，这个小小的幸运数字成为了MINI传奇故事的开端。因此，我们同样打造了一间名为37号的传奇车库，当Coopers一进入车库，便会被入口处的37个物件代入MINI的传奇拉力时刻之中。

Upon arrival, guests were captivated by 37 legendary MINI Rally items displayed behind the registration counter. This number holds special significance, as it commemorates the underdog MINI Cooper #37's triumphant victory in the 1964 Monte Carlo Rally—an inspiring tale of overcoming the odds.

龙抬头素有“剃龙头”的习俗，所以我们在车库里打造了一间MINI发廊，专业的理发师为Coopers提供剪发剃须的服务，让Coopers在新的一年里能够和全新MINI JCW Countryman一样“红运当头”。

Inside, a barber shop echoed the Chinese tradition of the Dragon Raising its Head, where specially selected barbers offered haircuts, creating an interactive experience that paid homage to transformation and positive changes.

鱼眼镜头捕捉Coopers和MINI的瞬间。

Adding to the excitement, an innovative photo booth awaited guests, capturing their moments in MINI's all-new fisheye visual effect.

无论室内还是室外，都变成了Coopers和他们爱车的集合地，各种各种的MINI车型在这里都可以被找到。这是全新MINI家族的聚会，不仅呈现了MINI最独特的一面，也让Coopers热血沸腾。

Both indoors and outdoors, the venue was transformed into a vibrant spectacle, with parking spaces filled with various MINI models. This gathering of the new MINI car family not only showcased the brand's diverse range but also evoked a sense of homecoming for MINI enthusiasts, emphasizing the strong bond between MINI and its loyal community.

我们很荣幸与绝对MINI合作，也为参与这场传奇活动的团队感到骄傲。

We are honored to have collaborated with MINI once again, and we extend our warmest congratulations to all the teams involved in this event!

-end-

图片及视频来自网络及品牌公开信息，出处见网络

原文链接为：https://mp.weixin.qq.com/s/csfvvEGAK4UTv5YOnbDzJg

部分信息来自 AUDITOIRE 微信公众号内容