MINISO吉福特熊快闪

2026年05月10日-2026年05月24日

上海 CP静安

项目预告

项目现场

MINISO吉福特熊「抱抱治愈，静安CP」快闪空间于2026年5月10日至24日落地上海CP静安，以品牌核心IP吉福特家族——吉福特熊、吉哩哩、塔妮兔、福莉丝——为叙事主体，在春日末梢打造一座毛绒治愈乐园。从空间叙事与造型语言审视，项目以蓝天白云为视觉底色，大面积铺陈软fufu的毛绒材质与柔软装置，构建沉浸式触觉与视觉双重疗愈场域；家族成员集体亮相，将IP矩阵转化为可拥抱、可合影的立体互动装置，强化「逛累了来抱一抱」的参与逻辑。

作为MINISO「IP联名+商业地产」模式的延续，该项目精准回应了当代「情绪消费」与「治愈经济」的深层需求，以「清空坏情绪」的情感主张，将零售快闪升维为城市心理减压站点。选址CP静安这一核心商圈，既借助春末节点唤醒消费活力，也标志着平价生活方式品牌通过毛绒美学与温柔叙事，持续向城市公共空间输出情感价值的商业实践。

The MINISO Gift Bear "Hug to Heal, Jing'an CP" pop-up, running May 10–24, 2026, at Shanghai's CP Jing'an, centers on the brand's core IP—the Gift Family including Gift Bear, Jili Li, Tani Rabbit, and Fulisi—to craft a plush healing paradise at spring's close. Examining spatial narrative and material language, the project employs blue-sky-and-white-cloud visual foundations with expansive soft, fluffy textures and gentle installations, constructing an immersive dual-sensory field of tactile and visual therapy; the collective appearance of family members transforms the IP matrix into huggable, photo-friendly interactive sculptures, reinforcing the participatory logic of "hug when tired."

As a continuation of MINISO's "IP collaboration plus commercial real estate" strategy, the activation precisely addresses contemporary "emotional consumption" and "healing economy" demands, elevating retail pop-ups into urban psychological decompression stations through the proposition of "clearing bad moods." Sited within this core business district, the project leverages late-spring timing to awaken consumer vitality, while signaling the budget lifestyle brand's ongoing practice of exporting emotional value into urban public space through plush aesthetics and gentle narrative.

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