MOMAX摩米士「奔赴夜色」主题快闪

MOMAX摩米士「Made for the Afterqlow ·奔赴夜色」快闪店

2026年09月18日-2026年12月15日

上海 K11

项目现场

深耕时尚数码领域多年的MOMAX摩米士，长期以科技美学与生活化场景创新为品牌核心，持续打破传统3C数码配件冰冷、工具化的刻板标签。本次落地上海K11的「Made for the Afterglow·奔赴夜色」主题快闪，是品牌从硬核参数营销转向情绪场景与生活方式营销的关键落地项目，依托都市青年下班后松弛夜生活的情绪痛点，重构数码产品的使用场景与美学价值，既是品牌年轻化、时尚化升级的重要里程碑，也是消费电子行业“科技赋能生活美学”的创新示范，具备品类认知破圈、品牌调性焕新与年轻用户沉淀的多重意义。在空间造型与现场制作层面，本次快闪彻底跳出传统数码展区单调陈列、参数化展示的固有模式，以全新Dusky Cherry暮樱红为主视觉色调，结合夜色主题艺术装置，打造温柔松弛、氛围感十足的都市夜间生活体验空间。

整体空间色调统一、层次柔和，弱化科技产品的工业质感，强化暮色治愈、轻盈时尚的场景氛围，将冰冷的数码配件融入黄昏夜景与都市夜生活语境。展区科学划分艺术装置区与产品体验区，场景制作兼顾视觉审美、沉浸式打卡体验与实操体验属性，让用户在松弛的夜色氛围中感知科技单品的时尚质感与实用价值，实现空间美学、夜间情绪与数码科技的深度共生。

活动期内容构建多感官沉浸式体验体系，现场首发完整暮樱红系列时尚数码单品，包含SŌMA手机保护壳、斩获2026年IFA国际创新大奖的1-Power S.Pass² Air磁吸充电宝、迷你音响等全系新品，支持用户上手实操体验磁吸充电全系列功能。品牌创新联动SLAB TOWN咖啡与BeCandle香氛两大生活方式品牌，融合香气、饮品与数码科技，打造视觉、嗅觉、味觉、触觉多维感官体验，同步推出限定「夜色能量套装」，实现数码好物与治愈系生活周边的创意组合。现场设置打卡集章玩法，用户完成互动即可解锁品牌限定周边福利，进一步提升参与粘性。从传播营销维度来看，本次项目精准锚定都市年轻群体下班后的松弛治愈需求，以高颜值暮色主题空间、跨界多感官体验、获奖科技单品与限定礼盒福利，打造极具社交传播力的内容载体，有效激发用户自发探店打卡与平台UGC扩散。通过将数码配件从功能性工具重塑为夜色生活的治愈伙伴，品牌成功传递“为夜色时刻蓄能”的温柔主张，重新定义科技配件的时尚生活属性，实现新品价值种草、品牌美学升级、圈层口碑扩散与用户情感绑定的完整营销闭环。

As an innovative fashion tech brand, MOMAX has long been committed to integrating technological functionality with daily aesthetic lifestyle, breaking the rigid tool-like stereotype of traditional digital accessories. The “Made for the Afterglow” themed pop-up at Shanghai K11 marks a pivotal strategic transformation for the brand, shifting from hardware parameter-oriented promotion to emotional and scenario-based lifestyle marketing. Targeting urban young people’s demand for relaxation after work, the campaign reconstructs the usage value and aesthetic connotation of digital products.

It represents a significant milestone in the brand’s youthful and stylish upgrading, and sets an innovative benchmark for the consumer electronics industry to empower daily aesthetics with technology. In terms of spatial styling and scene production, the exhibition abandons the monotonous display mode of traditional 3C booths. Adopting the brand-new Dusky Cherry red as the core visual tone and equipped with afterglow-themed art installations, the venue creates a soothing, stylish and immersive urban night lifestyle space. The soft and unified color system weakens the industrial sense of digital gadgets and strengthens the healing and relaxing nighttime atmosphere. Reasonably divided into art installation areas and product experience zones, the elaborately built space balances aesthetic appreciation, social check-in value and practical interactive experience, enabling visitors to perceive the stylish texture and practical performance of tech products in a relaxed emotional atmosphere.

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