Mercedes-Benz VISIONAVTR @ CES2020

项目品牌: Mercedes-Benz 梅赛德斯-奔驰

项目行业: 汽车及制造

项目日期: 2020-01-07 22:00 2020-01-07 23:00

项目地点: 美国 拉斯维加斯

项目名称: Mercedes-Benz @ CES2020





#MercedesBenz #sustainableluxury #VISIONAVTR

World Premiere #VISIONAVTR AT CES in Las Vegas 

inspired by AVATAR

梅赛德斯-奔驰在CES2020

全球首发了一款灵感源于AVATAR的合作款概念车型


看看说

AVATAR的导演James Cameron的CES现场

被AVATAR转发了



看看车




看看环境



合作伙伴:

Mercedes-Benz VISION AVTR –受AVATAR启发:突破性概念车的名称不仅代表与AVATAR团队密切合作开发展示车,而且代表了先进的车辆转型。这款概念车体现了梅赛德斯-奔驰设计师,工程师和趋势研究人员在不久的将来实现机动性的愿景。

Mercedes-Benz VISION AVTR –受AVATAR启发,是娱乐行业最具创新力的品牌之一与世界第八最有价值的品牌Mercedes-Benz之间空前的全球合作的结果。

受到潘多拉世界的启发, VISION AVTR展示了人类,机器与自然之间全新的互动。

设计与UX

内部和外部的融合: VISION AVTR的整体概念以前所未有的规模将内部,外部和UX设计学科结合在一起。独特的由内而外的设计结构将内部和外部融为一体,并受到电影《阿凡达》中几种生物的启发。VISION AVTR凭借其扩展的“ One Bow”设计和有机的设计语言,对未来的设计提出了富有远见的展望。

生物识别连接:代替传统方向盘,中央控制台中的多功能控制元件允许人与机器融合。通过将手放在控制单元上,内部变得栩栩如生,并且车辆通过其心跳和呼吸来识别驾驶员。

身临其境的体验空间:通过简单地举起手,菜单选择就会投射到手掌上,乘客可以通过它直观地在不同功能之间进行选择。例如,实时3D图形可用于从不同角度探索Pandora的虚拟世界。弯曲的显示模块可在乘客与外界之间建立视觉连接。

可持续发展与驱动力

由可回收材料制成的有机电池技术: VISION AVTR概念车首次使用革命性的电池技术,该技术基于基于石墨烯的有机电池化学成分,完全不含稀土和金属。电池的材料是可堆肥的,因此可以完全回收。这样,电迁移率变得与化石资源无关。因此,梅赛德斯·奔驰强调了未来循环经济在原材料领域的重要性。

车辆是活物:车辆背面的33个“仿生皮瓣”让人联想到爬行动物的鳞片。他们可以与驾驶员进行交流,并通过驾驶员以微妙的手势自然流动的方式与外界进行交流。由于可以沿相同或相反的方向驱动前桥和后桥,因此VISION AVTR可以向侧向移动大约20%。30度,与传统车辆相反。所谓的“螃蟹运动”使概念车即使在运动时也具有动物般的外观。

可持续材料: VISION AVTR的座椅采用纯正DINAMICA®皮革精制而成。DINAMICA®是第一个也是唯一一个在整个生产周期中都能保证环境可持续性的超细纤维。地板采用称为Karuun®的创新木材装饰。Karuun(Rattan)的原材料作为天然原材料增长非常快,并在印度尼西亚手工收获。该材料赋予室内温暖并散发自然感。


Partnership:

Mercedes-Benz VISION AVTR – inspired by AVATAR: The name of the groundbreaking concept vehicle stands not only for the close collaboration in developing the showcar together with the AVATAR team but also for ADVANCED VEHICLE TRANSFORMATION. This concept vehicle embodies the vision of Mercedes-Benz designers, engineers and trend researchers for mobility in the distant future.

Mercedes-Benz VISION AVTR – inspired by AVATAR is the result of an unprecedented global partnership between one of the most innovative brands in the entertainment industry and the eighth most valuable brand in the world, Mercedes-Benz.

Inspired by the world of Pandora – the VISION AVTR shows a completely new interaction between human, machine and nature.

Design and UX

Fusion of interior and exterior: The holistic concept of the VISION AVTR combines the design disciplines interior, exterior and UX on an unprecedented scale. The distinctive inside-out design structure combines inside and outside into an emotional whole and was inspired by several creatures from the movie AVATAR. With its stretched "One Bow" design and organic design language, the VISION AVTR offers a visionary outlook on the design of the future.

Biometric connection: Instead of a conventional steering wheel, the multifunctional control element in the center console allows human and machine to merge. By placing the hand on the control unit, the interior comes to life and the vehicle recognizes the driver by his or her heartbeat and breathing.

Immersive experience space: By simply lifting the hand, a menu selection is projected onto the palm of the hand, through which the passenger can intuitively choose between different functionalities. For example, real- time 3D graphics can be used to explore the fictional world of Pandora from different perspectives. The curved display module creates the visual connection between passengers and the outside world.

Sustainability and Drive

Organic battery technology made of recyclable materials: For the first time, the VISION AVTR concept vehicle is using a revolutionary battery technology based on graphene-based organic cell chemistry that is completely free of rare earths and metals. The materials of the battery are compostable and therefore completely recyclable. In this way, electric mobility becomes independent of fossil resources. As a result, Mercedes-Benz underlines the high relevance of a future circular economy in the raw materials sector.

The vehicle as a living creature: The 33 "bionic flaps" on the back of the vehicle are reminiscent of scales of reptiles. They can communicate with the driver and through the driver with their outside world through naturally flowing movements in subtle gestures. Due to the possibility to drive the front and rear axles in the same or opposite direction, the VISION AVTR can move sideways by approx. 30 degrees, in contrast to conventional vehicles. The so-called "crab movement" gives the concept vehicle an animal-like appearance even in its movement.

Sustainable materials: The seats of the VISION AVTR are refined by vegan DINAMICA®leather. DINAMICA®  is the first and only microfiber that guarantees environmental sustainability throughout the entire production cycle. The floor is decorated with an innovative wood called Karuun®. The raw material for Karuun (Rattan) grows very fast as a natural raw material and is harvested by hand in Indonesia. The material gives the interior warmth and radiates naturalness.













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