Mercedes Benz X Virgil Abloh 全球首发G级艺术概念车

Mercedes Benz X Virgil Abloh 全球首发G级艺术概念车

2020年09月08日 22:00

斯图加特 Stuttgart

项目预热

项目内容

Stuttgart.  On September 8th, Project Geländewagen – the first outcome of a collaboration that is a first of its kind between Mercedes-Benz and Chief Creative Director and Founder of Off-White and Men’s Artistic Director of Louis Vuitton Virgil Abloh – was unveiled via a unique digital launch event. The conceptual design project, led by Mercedes-Benz Chief Design Officer Gorden Wagener and Abloh used the Mercedes-Benz G-Class to explore ways of disrupting future perceptions of luxury. The result is a distinctive manifestation of the G-Class as never seen before. Compelled to support the arts at a critical time, a replica of the design piece will be auctioned as part of Sotheby’s Contemporary Curated, one of the auction house’s most revered series which is defined by the unique perspective of a different influential tastemaker each year, with all proceeds going to a charity that supports international creative communities. Advanced bidding will begin on September 14th, 2020.  

斯图加特。9月8日，Geländewagen项目-梅赛德斯-奔驰与Off-White的首席创意总监兼创始人和Louis Vuitton Virgil Abloh的男士艺术总监之间的首次合作，通过独特的数字技术揭幕启动活动。由梅赛德斯·奔驰首席设计官Gorden Wagener和Abloh领导的概念设计项目使用了梅赛德斯·奔驰 G-Class探索破坏未来对奢侈品的看法的方式。结果是前所未有的G级显着体现。为了在关键时刻支持艺术，该设计作品的复制品将作为苏富比“当代策展”的一部分进行拍卖，这是拍卖行最受推崇的系列之一，每年由一位不同的有影响力的品味制造者的独特见解来定义。所有收益将捐给支持国际创意社区的慈善机构。进阶竞标将于2020年9月14日开始。  

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Project Geländewagen: a Mercedes-Benz and Virgil Abloh collaboration: Driving luxury forward with innovative design