小黄人香蕉节

2026年05月20日-2026年06月01日

上海 南京路步行街世纪广场

项目传播

项目现场

小黄人与大怪兽电影主题展于2026年在上海限时呈现，以1500㎡黄色萌力现场打造沉浸式IP体验空间。作为环球影业旗下最具全球影响力的动画IP之一，小黄人自2010年《神偷奶爸》系列登场以来，以标志性的香蕉狂热与无厘头萌力席卷全球。此次主题展以电影《小黄人与大怪兽》为叙事基底，从空间造型审视，巨型小黄人拱门、香蕉泳池与电影角色雕塑构成高饱和度的视觉场域，全新角色Henry与James首次亮相强化新鲜感；1500㎡的展陈面积通过9大打卡点位串联完整动线，集章兑礼机制将观展转化为游戏化探索。智能骑行区"骑趣游"以运动交互延伸体验维度，联名市集汇聚布鲁可积木、NEUINK服饰等限定周边，拍立方大头贴机则以上海限定四格照完成社交货币输出。

该项目不仅是环球IP线下体验的规模化落地，更通过"萌力大作战"的策展逻辑，将平面动画角色转化为可参与、可消费、可传播的立体叙事空间，标志着IP主题展从静态陈列向沉浸式互动娱乐复合体的进化。

The Minions and the Mega Monsters Movie Theme Exhibition debuted in Shanghai in 2026, creating an immersive IP experience across 1,500 square meters of yellow charm. As one of Universal Pictures' most globally influential animation IPs, the Minions have captivated worldwide audiences with their signature banana obsession and absurdist charm since debuting in the 2010 Despicable Me franchise. This exhibition, anchored in the film Minions and the Mega Monsters , constructs a high-saturation visual field through monumental Minion arches, a banana pool, and film-character sculptures; new characters Henry and James make their first appearance to amplify freshness. The 1,500-square-meter layout threads nine check-in points into a complete circulation path, while a stamp-collecting redemption mechanism transforms viewing into gamified exploration. The "Minion Ride" smart cycling zone extends the experience through athletic interaction, the collaboration market gathers limited-edition merchandise from Bloks and NEUINK, and the photo booth outputs Shanghai-exclusive four-frame prints as social currency.

This project represents not only a large-scale offline landing of Universal's IP, but through the "Mega Charm Battle" curatorial logic, converts animated characters into participatory, consumable, and shareable three-dimensional narrative spaces—marking the evolution of IP-themed exhibitions from static display toward immersive interactive entertainment complexes.

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