举杯接力酩悦全球欢庆日

项目品牌: MOET

项目行业: 酒精饮品

项目日期: 2018-06-07 09:00 2018-06-10 17:00

项目地点: 上海 K11

项目名称: 举杯接力酩悦全球欢庆日


RAISE YOUR GLASS AT MOËT GRAND DAY

举杯接力酩悦全球欢庆日

2018年06月7日-2018年06月10日

上海  K11

项目传播 - 微博



酩悦全球欢庆日及酩悦香槟快闪店登陆魔都,为人生大小时刻举杯。| Moët et Chandon filled the weekend with another ‘sparkling’ experience featuring 24-hour "Moët Grand Day" celebration and “Moët Pop-up Store”.

(此活动由 AUDITOIRE 团队设计、制作并管理 / designed, produced and managed by AUDITOIRE)

项目现场


酩悦香槟将每年6月的某个周六定格为酩悦全球欢庆日 (Moët Grand Day),与全球年轻人一起纵享生活中无数难忘时刻。今年,Moët Grand Day 跨越了5个大洲,席卷了全球多达80个国家,在6月9日上海如期而至,向魔都的年轻人发出派对邀请,一同为生活中无数难忘时刻举杯。

Moët & Chandon launched its annual Moët & Chandon Grand Day on 9th June. A day of sparkling celebrations happening in 80 countries simultaneously, where friends and guests came together to raise their champagne glasses in a worldwide toast to the memorable moments that bring joy to their lives.

生命不息,派对不止! 6月7日至10日,酩悦香槟快闪店在上海 K11 惊艳亮相。一刻不停地欢庆体验和一系列“好玩”的精彩活动,为所有年轻人带来了回味无穷的酩悦时光。

As part of this worldwide grand act, a series of fun activities also took place at the “Moët Grand Pop-up Store” in Shanghai. The gorgeously styled pop-up store event allowed the public to spend 4 days reveling in the magic spirit of champagne and share their joyful vibes with the world.

「酩悦香槟快闪店」

大小闪光时刻,酩悦从未缺席




在进入快闪店之前,领取一张通关卡,与门口极富魅力的酩悦标志性香槟塔合影,体验不同惊喜,记录酩悦时刻(#moetmoment#)。

The experience began with a click at the giant Moët champagne pyramid installation. After redeeming the mission card, guests were redirected to three ‘Moët moment’ areas to complete the five missions and get a reward.


「Impérial 网球挑战」连续三球进洞,Mini Moët 立即到手!

Grand decoration, golden canapé and Impérial Moët Champagne! Here, a fun mini-tennis match.


「酩悦香槟品鉴课堂」,帅气品牌大使带你品鉴香槟之美,get各种你不知道的香槟知识。成功破解拼图背后的秘密,惊喜随之而来。

At this corner, guests could participate in a special champagne tasting session while discovering about Moët et Chandon's savoir-faire introduced by the Brand Ambassador. After gaining the knowledge, the guests had fun solving big puzzles in order to get a complimentary snack!


「飞跃N连拍」区域里领取一瓶Mini Moët。在蹦床上尽情的跳跃,摆出各种“脑洞大开”的碰杯姿势!

Celebrating the happiness jumping and toasting with Mini Moët Champagne at the fun trampoline and taking a 180° photo memory.


完成所有任务后,去 Golden Lounge 领取精致小食搭配组合,体验全新饮用方式。

After completing all the fun activities, guests reached the Golden Lounge to enjoy more bubbles and cute mini snacks !




「迷你自动贩卖机」购买Mini Moët、免费拍照打印,定格最美笑容,独一无二的 Mini Moët 立即拥有!

After purchasing a Mini Moët bottle from the vending machine, guests could personalize it at the Mini-Instant photo booth by taking a photo and sticking it onto their bottle.


每晚7点香槟吧秒变派对池,跟着DJ节奏尽情欢庆, 一刻不停。

An extra sparkle at the Golden Bar with the DJ and Happy Hour every day at 7 pm.

酩悦 GRAND TOAST

「6月9日——酩悦全球欢庆日,为人生大小时刻举杯致敬」

Sat. 9th June was the worldwide “Moët & Chandon Grand Day”



当天,一场动感十足的快闪舞表演正式揭开酩悦快闪店的面纱。酩悦全新品牌视频的发布将整个晚上的气氛推向高潮,品牌大使举杯酩悦,庆贺酩悦快闪店顺利举办。

An immersive flashmob performance kicked-off the moment, followed by the reveal of the Moët et Chandon’s new campaign “Must Be” with the Brand Ambassador, and a grand final toast altogether.



越夜越精彩,在流光溢彩的 ASL 和 KTV Mago,DJ 用最炫酷的音符彻底点燃了魔都“Moët Grand Day”之夜。

The excitement continued all night long at ASL and KTV Mago, the DJs’ sounds completed the magic of this amazing "Moët Grand Day".


来自全国各地4000+位香槟爱好者都在这4天里,与酩悦一同尽情狂欢,充分感受到了酩悦血液中的“欢庆”基因。

4000+ champagne lovers shared their joys in life during these magic 4 days with Moët & Chandon.

-end-

图片及视频来自 Auditoire 微信公众号及品牌公开信息,出处见网络

原文链接:https://mp.weixin.qq.com/s/KcO8VJKHJvcNvXUZTW2u1w

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