【2026巴黎车展】问界 AITO

赛力斯 AITO 问界品牌在2026巴黎国际车展（Mondial de L’Auto）

巴黎 巴黎凡尔赛门展览中心

2026年10月12日-2026年10月18日

赛力斯旗下 AITO 问界登陆 2026 巴黎国际车展，以 “智慧重塑豪华” 为参展主题，展出 M9、M8、M7、M6 全系主力车型与

魔方技术平台，现场官宣品牌将于 2027 年秋季正式进入欧洲市场，是 AITO 全球化战略进程中极具里程碑意义的一站。项

目历史背景根植于全球汽车产业电动化与智能化变革浪潮，欧洲高端豪华电动车赛道竞争日趋激烈，本土豪华品牌加速电动转型；AITO 依托赛力斯整车制造能力与鸿蒙智行体系的智能技术赋能，在国内市场完成百万用户规模化验证之后，选择巴黎车展这一全球顶级行业舞台，面向欧洲媒体、经销商与高端消费群体，诠释 “新豪华” 出行理念，推进 WVTA 整车认证、Euro NCAP 安全测试与本地化产品适配，为欧洲渠道网络搭建与产品上市做好铺垫。

在空间造型与制作层面，展台采用克制简约的高端展陈设计，以低饱和浅灰为基底，搭配竖向线性灯光，开放式布局摒弃厚重硬质围挡，兼顾豪华展厅质感与车展的动态传播属性。展区划分为实车静态体验区、魔方技术平台拆解展示区、智能座舱交互演示板块，参观者可进入车内沉浸式体验鸿蒙座舱与高阶智驾演示，解剖车身结构展品直观呈现魔方平台兼容超增、纯电、超混多动力的底层架构，多媒体交互装置将复杂的舱驾协同、智能底盘技术转化为可现场感知的可视化体验。

活动期现场内容与传播营销深度绑定，巴黎车展汇聚全球汽车媒体、行业 KOL 与欧洲高端潜在客户，兼具东方豪华美学与前沿智能科技的展台与实车展品自带话题，海内外汽车创作者拍摄展台、实车、技术拆解素材，在海外社交平台与专业汽车媒体持续传播，帮助 AITO 在欧洲高端豪华汽车圈层快速建立品牌认知。项目跳出传统车展单纯陈列新车的模式，不只是车型海外亮相，更是 AITO 面向全球市场传递 “智慧重塑豪华” 品牌主张的叙事窗口。展台将整车产品、魔方平台技术、智能座舱体验融为一体，集欧洲市场战略发布、技术拆解科普、座舱沉浸式体验、海外商务洽谈于一体，实现国际化高端品牌形象塑造、欧洲市场预热、全球豪华智能汽车圈层跨文化传播的多重营销目标。

AITO, the premium brand under SERES Group, appears at the 2026 Paris Motor Show under the theme “Intelligence Redefining Luxury”. It showcases full product lineup including M9, M8, M7 and M6, alongside the Magic Cube technology platform. The brand officially announces its European market entry scheduled for autumn 2027, marking a landmark milestone of AITO’s global expansion strategy. Historically, the global automotive industry undergoes electrification and intelligent transformation. The premium electric vehicle segment in Europe faces intense competition as local luxury brands speed up electrification. Supported by SERES’ vehicle manufacturing capacity and intelligent technology from HarmonyOS Intelligent Mobility ecosystem, AITO has accumulated over one million verified users in China.

Leveraging the world-class Paris Motor Show, AITO interprets its “new luxury” mobility concept for European journalists, dealers and premium customers. The brand advances WVTA certification, Euro NCAP safety assessment and localized product adaptation to prepare for retail network construction and vehicle launch across Europe. In terms of spatial design and fabrication, the booth adopts restrained minimalist premium exhibition styling, with low-saturation light grey base and vertical linear lighting. The open layout removes rigid heavy partitions, balancing the refined atmosphere of luxury gallery and dynamic communication features for auto shows. Zones cover static vehicle display, Magic Cube platform teardown exhibition and intelligent cabin interactive demonstration. Visitors can sit inside and experience HarmonyOS cockpit and advanced intelligent driving demos. Disassembled body exhibits visualize the Magic Cube platform which supports extended-range, battery-electric and plug-in hybrid powertrains. Interactive multimedia installations translate sophisticated cabin-chassis integration technology into intuitive on-site experience.

On-site experience and marketing communications are closely integrated. The Paris Motor Show gathers global automotive journalists, KOLs and high-end prospective buyers in Europe. The booth and vehicles combining oriental luxury aesthetics and cutting-edge intelligent technology are highly shareable. Automotive creators worldwide capture footage of the booth, cars and technical exhibits, distributing content on overseas social platforms and professional automotive media to help AITO build brand recognition within Europe’s premium luxury automotive circle. Moving beyond conventional vehicle showcase logic, the project acts as a storytelling gateway for AITO to deliver its brand proposition of “Intelligence Redefining Luxury”. It integrates finished vehicles, Magic Cube platform technology and intelligent cabin experience. Integrating European strategy announcement, technical popularization, immersive cabin experience and cross-border business negotiation, it fulfills multiple marketing objectives including shaping an international premium brand image, preheating European markets and cross-cultural communication within the global premium intelligent automotive community.

关于 AITO 问界

AITO 问界，赛力斯集团旗下高端智慧汽车品牌，诞生于 2021 年，依托赛力斯整车智造能力与鸿蒙智行智能技术体系，主打 “智慧重塑豪华”。品牌自研魔方技术平台，可兼容增程、纯电、超混多种动力，搭载鸿蒙智能座舱与高阶智能驾驶系统。品牌在国内市场收获百万用户验证，持续布局全球化，以国际 A 级车展为窗口推进欧洲市场落地，向全球输出融合东方豪华美学与智能科技的高端出行产品。

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