【2026巴黎车展】阿维塔

阿维塔在2026巴黎国际车展（Mondial de L’Auto）

巴黎 巴黎凡尔赛门展览中心

2026年10月12日-2026年10月18日

阿维塔登陆 2026 巴黎国际车展，是品牌全球化布局进程中的重要海外亮相，本次展会集中展出品牌旗舰车型，面向欧洲市场展示 CHN 平台与华为全栈智能解决方案，正式向海外行业、媒体与消费者传递中国高端智能电动汽车的产品实力。项目历史背景源于全球汽车产业电动化、智能化变革，欧洲高端新能源市场竞争日趋激烈，本土豪华品牌加速电动转型，而中国高端智能电动车品牌陆续出海，将智能驾驶、一体化座舱作为差异化竞争力。

阿维塔依托长安、华为、宁德时代三方联合打造的 CHN 智能电动平台，以高端情感智能汽车作为品牌定位，借助巴黎车展这一全球顶级汽车舞台，跳出单纯车型参展的思路，向欧洲高端消费群体诠释 “情感智能” 的出行新理念，推进品牌在欧洲市场的落地筹备。在空间造型与制作层面，展台采用极简高级的未来主义设计，以低饱和深灰基底搭配柔和线性灯光，弱化厚重硬质隔断，塑造克制、高级的科技质感，契合高端豪华品牌调性。展区划分为实车静态体验区、智能技术叙事区，参观者可进入车内沉浸式体验鸿蒙智能座舱，展台多媒体装置直观演示 ADS 高阶智驾、底盘控制、电池安全等核心技术，将复杂的智能技术转化为可视化场景。

活动期的现场内容与传播营销深度绑定，巴黎车展汇聚全球汽车媒体、行业 KOL、经销商与海外高端用户，极具未来感的展台与智能座舱体验形成强话题点，海外媒体、汽车创作者拍摄展台与实车素材，在海外社交平台、专业汽车媒体广泛传播，快速建立阿维塔在欧洲高端智能电动车赛道的品牌认知。项目意义突破传统车展产品陈列的模式，不只是车型展示，更是中国高端智能汽车品牌面向全球的一次理念输出。展台将 CHN 平台、华为智能技术转化为海外用户可感知的驾乘体验，集海外品牌亮相、技术解读、实车体验、商务洽谈于一体，完成国际化高端品牌形象塑造、欧洲市场预热、高端汽车圈层跨文化传播的多重营销目标。

AVATR makes its appearance at the 2026 Paris Motor Show, a key overseas showcase within the brand’s global expansion strategy. The exhibition features its flagship models and presents the CHN platform together with Huawei’s full-stack intelligent solutions to demonstrate the strength of China’s premium intelligent electric vehicles for European audiences. Historically, the global automotive industry is undergoing electrification and intelligent transformation. The premium new-energy segment in Europe faces fierce competition as local luxury brands speed up their electric transition. Chinese high-end intelligent EV makers have started overseas expansion, taking intelligent driving and integrated cabins as core differentiators.

Co-developed by Changan, Huawei and CATL, Avatr builds on the CHN intelligent electric platform and positions itself as a premium brand of emotional intelligent mobility. Taking the world-renowned Paris Motor Show as its stage, Avatr goes beyond simple vehicle display and interprets the new concept of “emotional intelligence” for premium European customers to prepare for market entry. In terms of spatial design and fabrication, the booth adopts minimalist futurist design language, with low-saturation dark grey base and soft linear lighting. Heavy solid partitions are removed to deliver restrained, sophisticated tech aesthetics matching its luxury positioning. The space includes static vehicle display and intelligent tech narrative zones. Visitors may step inside and experience the HarmonyOS intelligent cabin. Multimedia installations visualize core technologies including ADS advanced intelligent driving, chassis control and battery safety, translating sophisticated tech into intuitive scenes.

On-site experience and marketing communications are closely integrated. The Paris Motor Show gathers global automotive journalists, KOLs, dealers and high-end overseas users. The futuristic booth and intelligent cabin experience create strong talking points. International media and automotive creators capture booth and vehicle footage, widely distributing content on overseas social platforms and professional automotive media to build Avatr’s reputation within Europe’s premium intelligent EV track. Moving beyond conventional product display logic, this project serves as global idea export for China’s high-end intelligent automotive brand. It converts the CHN platform and Huawei intelligent technology into perceptible riding experience for overseas users. Integrating overseas brand debut, technical interpretation, on-site vehicle experience and business negotiation, it fulfills multiple marketing objectives including shaping an international premium brand image, preheating European markets and cross-cultural communication within high-end automotive circles.

关于 阿维塔 AVATR

阿维塔 AVATR 诞生于 2021 年，由长安汽车、华为、宁德时代三方联合共创的高端智能电动汽车品牌。品牌主打情感智能出行，依托 CHN 智能电动平台与华为 ADS 高阶智驾、鸿蒙智能座舱核心能力，打造面向全球的高端新能源车型。阿维塔持续推进全球化战略，借助国际顶级车展面向海外市场传递品牌价值，将中国前沿智能汽车技术、设计美学带到全球高端汽车市场。

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