【2026巴黎车展】奥迪

奥迪品牌 Audi 在2026巴黎国际车展（Mondial de L’Auto）

巴黎 巴黎凡尔赛门展览中心

2026年10月12日-2026年10月18日

奥迪亮相 2026 巴黎国际车展，作为德系豪华汽车品牌主场外的重要全球发布窗口，本次展台集中展出全新电动化车型与未来出行概念车，面向全球媒体、行业伙伴与欧洲消费者，完整呈现品牌向电动、数字化转型的最新成果。项目历史背景根植于欧洲汽车产业绿色转型浪潮，严苛的碳排放法规倒逼传统豪华车企加速产品迭代，奥迪持续推进 e-tron 电动系列落地，依托巴黎车展这一全球汽车行业风向标，对外展示品牌电气化战略落地进展，在欧洲本土豪华电动车赛道强化市场占位，传递德系豪华品牌面向未来的出行思考。

在空间造型与制作层面，展台延续奥迪极简理性的品牌设计语言，大面积采用哑光银灰基底，搭配利落的直线结构与层次化背光灯墙，以通透开放式布局弱化封闭围挡，营造克制、精致的科技豪华氛围。展区划分量产车型静态体验区、概念车艺术展示区、数字化座舱交互板块，参观者可进入车内体验新一代车载交互系统，多媒体装置演示纯电平台、电池技术与可持续材料应用方案，把品牌电动化研发成果转化为直观可感知的现场体验。

活动期的现场内容与传播营销深度绑定，巴黎车展汇集全球汽车媒体、行业 KOL 与高端潜在客户，简洁高级的展台视觉、概念车先锋设计自带传播属性，海内外汽车创作者、专业媒体拍摄实拍素材，在社交平台与汽车专业媒体持续扩散，巩固奥迪在豪华电动领域的品牌声量。项目跳出传统车展单纯新车陈列模式，不只是车型展出，更是奥迪电气化转型战略的公开展示窗口。展台将平台技术、可持续理念融入场景叙事，集车型发布、概念前瞻、座舱体验、行业商务交流于一体，实现品牌电动化理念传递、新产品市场预热、全球豪华汽车圈层传播的多重营销目标。

Audi appears at the 2026 Paris Motor Show. Serving as a vital global release platform outside its home market, the booth showcases newly launched electric models and future mobility concept cars, presenting the latest progress of the brand’s shift towards electrification and digitalization to global journalists, industry partners and European consumers. Historically, the European automotive sector undergoes green transformation. Strict carbon emission regulations push traditional luxury OEMs to accelerate product upgrading. Audi keeps expanding its e-tron electric lineup. Leveraging the Paris Motor Show, the weathervane of global auto industry, Audi demonstrates the implementation of its electrification strategy, strengthens its position within Europe’s premium electric vehicle segment and shares the brand’s vision of future mobility.

In terms of spatial design and fabrication, the booth follows Audi’s minimalist and rational design language. Matte silver-grey surfaces, sharp linear structures and layered backlit walls are adopted. The transparent open layout reduces solid partitions and builds restrained, refined technological luxury atmosphere. The exhibition space consists of production car static display zone, concept car art gallery and digital cabin interactive area. Visitors can sit inside and experience the new-generation in-vehicle interface. Multimedia installations visualize pure electric platform, battery technology and sustainable material solutions, translating R&D achievements of electrification into tangible on-site experience.

On-site experience and marketing communications are closely integrated. The Paris Motor Show gathers global automotive media, KOLs and high-end potential buyers. The elegant booth visuals and futuristic concept cars are highly shareable. Automobile creators and professional media worldwide capture on-site footage and spread content across social platforms and specialized automotive media, consolidating Audi’s influence in the premium electric vehicle sector. Moving beyond conventional vehicle display at auto shows, the project acts as a public showcase for Audi’s electrification transformation strategy. It embeds platform technology and sustainability philosophy into scene narration. Integrating model launch, forward-looking concept presentation, cabin experience and industrial business dialogue, it fulfills multiple marketing objectives including communicating electrification vision, preheating new products and spreading brand message within global luxury automotive circles.

关于 奥迪 Audi

奥迪 Audi，创立于 1909 年的德国豪华汽车品牌，隶属于大众汽车集团，以四环标识、精工底盘、灯艺设计享誉全球。品牌近年全力推进电动化转型，持续落地 e-tron 纯电产品矩阵，坚持在豪华质感、数字化座舱、可持续材料上创新。奥迪积极利用国际顶级车展传递未来出行构想，将德系工程美学与低碳理念结合，面向全球高端消费群体，塑造兼具性能、科技与可持续理念的豪华汽车形象。

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