【2026巴黎车展】比亚迪

比亚迪欧洲 BYD Euro 在2026巴黎国际车展（Mondial de L’Auto）

巴黎 巴黎凡尔赛门展览中心

2026年10月12日-2026年10月18日

比亚迪 BYD 登陆 2026 巴黎国际车展，展台面积达 1000 平方米，携海洋、王朝系列多款面向欧洲市场的量产车型、全新 ATTO 8 全球首发，同步展出第二代刀片电池、DM-i 超级混动、储能解决方案，是比亚迪深化欧洲全球化布局的关键舞台，向全球媒体、经销商与欧洲消费者完整展示全产业链自研的新能源技术体系。

项目历史背景根植于全球汽车产业电动转型浪潮，欧洲严苛碳排放法规推动市场加速向新能源切换，本土老牌车企与多国新势力同台竞争；比亚迪作为全球新能源汽车领军企业，持续深耕欧洲市场多年，依托垂直整合的电池、电机、电控全链条技术优势，借助巴黎车展这一顶级行业窗口，面向欧洲受众传递绿色出行理念，推进多国渠道、本地化供应链建设，完成从产品出口到品牌生态落地的升级。在空间造型与制作层面，展台采用通透开放式设计，以品牌简约科技视觉为主基调，白色基底搭配轻量化弧形展墙，弱化厚重围挡，将整车静态展区、电池技术拆解区、储能能源展示板块有机融合。展区划分车型沉浸式体验区、核心技术叙事区，参观者可进入座舱体验整车交互系统，多媒体装置直观演示第二代刀片电池、快充技术与储能产品，把垂直整合的硬核能源技术转化为可现场体验的可视化场景，现场还设置体育 IP 联动互动环节，丰富现场体验。

活动期现场内容与传播营销深度绑定，巴黎车展汇聚全球汽车媒体、海外行业 KOL 与欧洲家庭用户，全品类车型矩阵、刀片电池技术展品自带强大话题属性，海内外汽车创作者拍摄展台、实车、技术展品素材，在海外社交平台与专业汽车媒体广泛传播，持续巩固比亚迪在欧洲新能源市场的头部品牌影响力。项目跳出传统车展单纯陈列新车的模式，不只是多款车型亮相，更是比亚迪全产业链技术实力与欧洲市场战略的综合对外展示。展台将整车产品、电池储能技术、可持续能源叙事融为一体，集新车全球首发、技术科普、座舱沉浸式体验、海外商务洽谈于一体，实现品牌全球化战略传递、欧洲新品市场预热、全球新能源汽车圈层跨文化传播的多重营销目标。

BYD appears at the 2026 Paris Motor Show with a 1000-square-meter booth. It brings multiple mass-production models from Ocean and Dynasty series tailored for European markets, hosts the global premiere of the brand-new ATTO 8, and exhibits the second-generation Blade Battery, DM-i Super Hybrid and energy storage solutions. It serves as a key platform for BYD to deepen its global expansion in Europe, demonstrating its self-developed full industrial chain of new energy technologies to global journalists, dealers and European consumers. Historically, the global automotive industry undergoes electrification transformation.

Strict EU carbon emission regulations accelerate the shift toward new energy vehicles, bringing fierce competition between legacy European OEMs and emerging brands. As the world’s leading new-energy vehicle manufacturer, BYD has cultivated the European market for years. Leveraging vertically integrated advantages in battery, motor and electronic control systems, BYD takes the world-class Paris Motor Show to deliver green mobility concepts to European audiences, advance local distribution networks and supply chains, and upgrade from simple vehicle export to comprehensive brand ecosystem deployment. In terms of spatial design and fabrication, the booth adopts an open and transparent layout. With minimalist tech aesthetics, white base and lightweight curved display walls replace heavy partitions. The space organically integrates static vehicle display, battery teardown exhibition and energy storage showcase. Zones include immersive vehicle experience area and core technology interpretation zone. Visitors may enter cabins to experience in-vehicle interaction systems. Multimedia installations visualize the second-generation Blade Battery, fast-charging technology and energy storage products, translating vertically integrated hardcore energy technology into intuitive on-site scenes. Sports IP collaborative activities are arranged to enrich visitor experience.

On-site experience and marketing communications are closely integrated. The Paris Motor Show gathers global automotive media, overseas KOLs and European family customers. The full lineup of vehicles and Blade Battery exhibits generate strong discussion topics. Automotive creators worldwide capture footage of booth, vehicles and technical exhibits, distributing content on overseas social platforms and specialized automotive media to strengthen BYD’s leading brand influence in Europe’s new-energy vehicle market. Moving beyond conventional vehicle showcase logic, the project is not merely model display, but a comprehensive public demonstration of BYD’s full industrial-chain strength and European market strategy. It integrates passenger vehicles, battery storage technology and sustainable energy storytelling. Integrating global new-model premiere, technical popularization, immersive cabin experience and cross-border business negotiation, it fulfills multiple marketing objectives including communicating global brand strategy, preheating new European products and cross-cultural communication within the global new-energy vehicle community.

关于 比亚迪 BYD

比亚迪 BYD，1995 年创立于中国深圳，全球新能源汽车领军企业，具备电池、电机、电控、整车垂直整合自研能力，业务覆盖汽车、储能、轨道交通等领域。品牌深耕欧洲市场多年，依托刀片电池、DM-i 超级混动等核心技术，面向欧洲家庭推出覆盖不同价位段的新能源车型。持续参与国际 A 级车展，推进本地化销售网络与储能业务落地，向全球输出完整零碳出行解决方案。

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