【2026巴黎车展】长安汽车、深蓝汽车

长安汽车、深蓝汽车在2026巴黎国际车展（Mondial de L’Auto）

巴黎 巴黎凡尔赛门展览中心

2026年10月12日-2026年10月18日

长安汽车携深蓝汽车 DEEPAL 登陆 2026 巴黎国际车展，是长安集团多品牌欧洲战略落地的关键节点，深蓝带来 S07 PHEV 与适配海外市场的右舵版 S05 PHEV 亮相，面向欧洲年轻消费群体展示品牌全球化产品方案。项目历史背景根植于全球汽车电动化转型浪潮，欧洲作为传统汽车工业核心市场，对混动、智能出行产品需求持续增长，长安深耕欧洲市场二十余年，从单一车型出口升级为多品牌体系化落地；深蓝作为集团主打年轻科技运动的新能源品牌，继慕尼黑车展完成欧洲品牌发布后，本次借巴黎车展的行业窗口，面向海外媒体、经销商与年轻用户，展示本地化调校的插混车型，推进英国等市场上市计划。

在空间造型与制作层面，展台整体采用极简未来感设计，以深蓝品牌标志性蓝黑主色调贯穿全场，开放式展陈结构弱化厚重围挡，兼顾车辆展示与观众互动。展区划分实车静态体验区、智能技术演示板块，参观者可进入座舱体验智能交互、空间布局，配套大屏演示动力系统、WLTP 续航、右舵本地化适配等技术细节；展台融入轻量化数字多媒体装置，直观呈现长安自研混动、电池安全技术，塑造科技运动的品牌气质。

活动期现场内容与传播营销深度绑定，巴黎车展汇聚全球汽车媒体、行业 KOL，传奇球星菲戈亲临展台加持曝光，面向欧洲年轻用户、汽车行业从业者，海外博主与媒体拍摄实车、展台影像，在海外社交平台、专业汽车媒体持续扩散话题，快速在欧洲年轻圈层建立 DEEPAL 品牌认知。项目跳出传统车展简单展车模式，不只是产品亮相，更是深蓝面向欧洲市场的品牌叙事落地。展台把国内成熟的数智新能源技术转化为海外用户可感知的出行场景，集车型海外首发、技术解读、用户体验、行业商务洽谈于一体，实现深蓝海外品牌形象塑造、欧洲市场预热、全球化圈层传播的多重营销目标。

Changan Auto brings DEEPAL (Shenlan) to the 2026 Paris Motor Show, marking a milestone of Changan’s multi-brand European strategy. DEEPAL showcases S07 PHEV and right-hand-drive S05 PHEV tailored for overseas markets, presenting the brand’s global product solutions to young European consumers. Historically, the global automotive industry is undergoing electrification transformation. Europe, the heartland of traditional automobile manufacturing, sees rising demand for hybrid and intelligent mobility products. With over two decades of market exploration in Europe, Changan has evolved from exporting individual vehicles to systematic multi-brand deployment.

As Changan’s new energy brand focusing on youth-oriented tech and sportiness, DEEPAL made its European brand debut at the Munich Motor Show. This time, leveraging the Paris Motor Show as an industry platform, DEEPAL presents locally calibrated plug-in hybrid models to overseas journalists, dealers and young users, paving the way for market launch in the UK and other regions. In terms of spatial design and fabrication, the booth adopts minimalist futuristic styling dominated by DEEPAL’s signature dark blue and black palette. The open layout removes bulky partition walls to balance vehicle display and visitor interaction. The exhibition zone includes static car display and intelligent tech demonstration areas. Visitors can enter the cabin to experience smart interaction and interior layout, while large screens demonstrate powertrain, WLTP range and RHD localization. Lightweight digital multimedia installations visualize Changan’s self-developed hybrid and battery safety technologies to build a tech-sport brand temperament.

On-site experience and marketing communications are closely integrated. The Paris Motor Show gathers global automotive media and KOLs. Football legend Luís Figo attends the booth and boosts exposure. Targeting young European audiences and automotive professionals, overseas creators and media capture vehicle and booth footage, spreading topics on international social platforms and specialized auto media and quickly building DEEPAL’s recognition among European youth. Moving beyond conventional vehicle display at auto shows, this project delivers DEEPAL’s brand narrative for European audiences. It transforms mature domestic digital and new energy technologies into tangible mobility scenarios for overseas users. Integrating overseas model premiere, technical interpretation, visitor experience and business negotiation, it fulfills multiple marketing objectives including building DEEPAL’s international brand image, preheating European markets and cross-border industry communication.

关于 深蓝汽车 DEEPAL

深蓝汽车 DEEPAL，长安汽车旗下中高端新能源品牌，2022 年正式诞生，定位年轻科技运动。依托长安集团自研混动、智能电控技术，主打面向全球年轻用户的新能源车型。品牌坚持科技平权理念，持续布局海外市场，依托国际车展完成全球化品牌传播，打造兼具运动驾趣、智能座舱的产品矩阵，将中国数智新能源技术输出到欧洲、东南亚等全球市场。

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