【2026巴黎车展】东风风行 FORTHING

东风风行 FORTHING 在2026巴黎国际车展（Mondial de L’Auto）

巴黎 巴黎凡尔赛门展览中心

2026年10月12日-2026年10月18日

东风风行 FORTHING 登陆 2026 巴黎国际车展，是品牌 “乘风双擎” 海外战略的关键落地节点，展台完成全新 TK 系列欧洲首秀，展出 TK5、TK7 与 V9 PHEV 露营版，面向全球媒体、经销商与欧洲家庭用户，集中展示面向海外市场正向开发的新能源产品矩阵与动力技术实力。项目历史背景根植于全球汽车电动化浪潮，欧洲市场家庭多用途车型需求旺盛，欧盟严苛的 WVTA 认证与碳排标准抬高市场准入门槛；东风风行依托东风柳汽三十余年整车制造积淀，持续推进从产品出海向体系化生态出海升级，本次借助巴黎车展这一全球顶级行业平台，将通过欧盟认证的 TK 系列带到欧洲，聚焦家庭出行、户外旅居场景，为后续法国、北欧多国上市与本地化渠道建设铺垫基础。

在空间造型与制作层面，展台采用简约大气的现代展陈风格，以浅灰基底搭配品牌标识视觉，开放式布局弱化硬质隔断，将整车静态展示与动力部件技术拆解展区融合。展区划分为 TK 系列车型体验区、V9 露营场景展示区、核心动力技术叙事板块，访客可进入座舱体验灵活多变的车内空间，技术展区陈列铠甲电池、混动总成等零部件，多媒体大屏直观演示 800V 高压快充、外放电功能、多座椅百变布局，把硬核工程技术转化为可现场感知的家庭出行场景。

活动期现场内容与传播营销深度绑定，巴黎车展汇聚全球汽车媒体、海外行业 KOL 与欧洲家庭用户，兼顾城市通勤与露营旅居的车型场景自带传播亮点，海内外汽车创作者拍摄展台、实车与技术展品素材，在海外社交平台、专业汽车媒体持续传播，快速建立东风风行 FORTHING 在欧洲新能源家庭车赛道的品牌认知。项目跳出传统车展单纯陈列新车的模式，不只是车型欧洲首发，更是品牌全球化体系能力的对外展示窗口。展台将家庭出行理念、新能源动力技术、户外旅居场景叙事融为一体，集车型海外首秀、技术拆解展示、座舱沉浸式体验、海外商务洽谈于一体，实现品牌海外战略传递、欧洲新品市场预热、全球家用新能源汽车圈层跨文化传播的多重营销目标。

Dongfeng Fengxing FORTHING makes its debut at the 2026 Paris Motor Show as a milestone of the brand’s “Dual-Wind” overseas strategy. The booth hosts the European premiere of the brand-new TK series, showcasing TK5, TK7 and V9 PHEV camping edition. It demonstrates the new-energy product matrix and powertrain strength developed for overseas markets to global journalists, dealers and European family consumers. Historically, the global automotive industry is undergoing electrification. European markets see strong demand for multi-purpose family vehicles, while strict EU WVTA certification and carbon regulations raise market access thresholds. Drawing on over 30 years of vehicle manufacturing experience from Dongfeng Liuzhou Motor, FORTHING upgrades its overseas layout from simple product export to systematic ecosystem expansion.

Leveraging the world-class platform of the Paris Motor Show, it brings the EU-certified TK series to Europe, focusing on family mobility and outdoor camping scenarios to prepare for product launch and localized network construction in France and Nordic countries. In terms of spatial design and fabrication, the booth adopts simple and grand modern exhibition aesthetics, with light grey base and brand identity visuals. The open layout removes rigid partitions and integrates vehicle display and disassembled powertrain exhibition. Zones include TK series static experience area, V9 camping scene showcase and core technology interpretation zone. Visitors can step into cabins and experience flexible interior layouts. Hardware exhibits such as armor battery and hybrid powertrain are displayed, while large multimedia screens demonstrate 800V ultra-fast charging, vehicle-to-load power supply and multi-seat configurations, translating sophisticated engineering into tangible family mobility experience.

On-site experience and marketing communications are closely integrated. The Paris Motor Show gathers global automotive media, overseas KOLs and European family buyers. The vehicles designed for daily commute and outdoor camping are highly shareable. Automotive creators worldwide capture booth, vehicle and tech exhibits, distributing footage on overseas social platforms and professional automotive media to build FORTHING’s brand recognition in Europe’s family EV segment. Moving beyond conventional vehicle showcase logic, the project acts as a public display of the brand’s global operational capacity rather than merely a new-car premiere. It combines family mobility philosophy, new-energy technology and outdoor-living storytelling. Integrating overseas model premiere, hardware showcase, immersive cabin experience and cross-border business negotiation, it fulfills multiple marketing objectives including communicating global strategy, preheating new products and cross-cultural communication within the global family new-energy vehicle community.

关于 东风风行 FORTHING

东风风行 FORTHING，东风柳汽旗下乘用车品牌，依托东风集团制造体系，拥有三十余年整车研发制造经验。品牌发布 “乘风双擎” 海外战略，聚焦全球家庭出行需求，开发 TK 系列、星海 V9 等新能源车型，产品通过欧盟 WVTA 整车认证，覆盖纯电与插混动力。品牌持续参与国际 A 级车展，推进海外 KD 工厂、销售服务网络布局，面向全球市场打造兼顾大空间、安全与户外拓展能力的新能源家庭车型。

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