【2026巴黎车展】理想汽车

理想汽车在2026巴黎国际车展（Mondial de L’Auto）

巴黎 巴黎凡尔赛门展览中心

2026年10月12日-2026年10月18日

理想汽车亮相 2026 巴黎国际车展，是品牌首次登陆巴黎车展，以 Li 6（国内命名理想 i6）欧洲首秀为核心，正式对外发布欧洲市场战略，标志品牌全球化布局进入新阶段。项目历史背景根植于全球新能源汽车格局变迁，作为现代汽车工业发源地，欧洲市场长期由本土车企主导，而中国新能源车企持续出海，在智能座舱、家庭舒适空间、高压快充领域形成差异化优势；理想汽车深耕家庭用户市场多年，本次选择巴黎车展作为欧洲战略发布舞台，并非简单的车型参展，而是面向欧洲媒体、行业伙伴与海外家庭用户，输出 “移动的家” 产品理念，为 2027 年一季度挪威、荷兰率先上市铺路。在空间造型与制作层面，展台整体遵循简约克制的现代设计语言，以低饱和度浅灰基底，搭配通透的开放式展陈结构，弱化传统车展厚重的展位围挡，营造居家般松弛氛围，呼应品牌家庭出行的核心定位。

展区划分车型静态体验区、技术解读区、家庭出行场景演示板块，核心展品 Li 6 五座纯电 SUV 开放座舱体验，参观者可近距离感受皇后座、车载冷暖冰箱、800V 高压 5C 超充等核心配置；展台配套多屏交互系统，直观展示 WLTP 续航、拖车拓展、本地化车机适配等面向欧洲用户的定制化方案。

活动期内现场内容与传播营销深度绑定，巴黎车展汇聚全球汽车媒体与行业 KOL，展台上的家庭化座舱场景极具话题性，海外媒体、汽车博主拍摄实拍素材，同步在海外社交平台、专业汽车媒体传播，面向欧洲家庭用户、汽车行业从业者，快速建立品牌认知。项目意义跳出传统车展单纯新车发布模式，不只是产品亮相，更是品牌全球化叙事的重要节点。展台把中国家庭汽车设计思路转化为欧洲受众能够理解的出行场景，集车型首发、战略发布、产品体验、行业沟通于一体，完成品牌国际化形象塑造、欧洲市场预热、全球圈层传播的多重营销目标。

Li Auto debuts at the 2026 Paris Motor Show. It marks the brand’s first appearance at this iconic exhibition, featuring the European premiere of Li 6 (domestic name Li i6) and the official launch of its European market strategy, ushering in a new phase of global expansion. Historically, Europe, birthplace of modern automobile industry, has long been dominated by local carmakers. Nevertheless, Chinese new energy vehicle brands keep expanding overseas and build competitive edges in intelligent cabins, family-oriented interior space and high-voltage fast charging. Having focused on family users for years, Li Auto chooses the Paris Motor Show to unveil its European roadmap. Rather than merely displaying vehicles, the brand presents its “Home on Wheels” philosophy to European journalists, industry partners and overseas families, preparing for the launch in Norway and the Netherlands in Q1 2027.

In terms of spatial design and fabrication, the booth adopts minimalist modern aesthetics, with low-saturation light grey base and open layout, removing heavy partition walls common at auto shows to create a relaxing home-like atmosphere and echo the brand’s positioning of family mobility. The exhibition area consists of static vehicle experience zone, technology interpretation zone and family travel scenario demonstration. The core exhibit Li 6, a five-seat pure electric SUV, enables visitors to enter the cabin and experience flagship configurations including queen seat, in-car fridge and 800V 5C ultra-fast charging. Multi-screen interactive systems demonstrate WLTP range, trailer hitch option and localized in-car software tailored for European customers.

On-site activities and marketing communications are closely integrated. The Paris Motor Show gathers global automotive press and KOLs. The family-friendly cabin generates rich discussion topics. Overseas journalists and auto creators shoot on-site footage and publish content on international social platforms and professional automotive media, building brand awareness among European families and industry professionals. Moving beyond conventional new-car release logic, this project acts as a milestone for the brand’s global storytelling. It translates Chinese family-oriented automotive design into mobility scenarios understandable for European audiences. Integrating vehicle premiere, strategy announcement, product experience and industry dialogue, the booth fulfills multiple marketing objectives including shaping international brand image, preheating European market and cross-border industry communication.

关于 理想汽车

理想汽车创立于 2015 年，是国内专注家庭用户的智能电动车品牌，以 “创造移动的家，创造幸福的家” 为使命。品牌深耕家庭出行场景，凭借增程与纯电双路线产品、舒适座舱、智能辅助驾驶收获大量国内家庭用户。2026 年正式启动欧洲市场布局，坚持围绕家庭需求做产品开发，依托国际车展、海外研发中心，持续推进产品本地化适配，把 “移动的家” 理念输出至全球市场。

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