【2026巴黎车展】小鹏汽车 XPENG

小鹏汽车 XPENG 在2026巴黎国际车展（Mondial de L’Auto）

巴黎 巴黎凡尔赛门展览中心

2026年10月12日-2026年10月18日

小鹏汽车亮相 2026 巴黎国际车展，是品牌全球化出海战略中的重要一站，展台展出面向欧洲市场的多款纯电量产车型与前沿智能座舱技术，向全球媒体、行业伙伴及欧洲消费者集中展示中国智能电动汽车的软硬件综合实力。项目历史背景根植于全球汽车电动智能化浪潮，欧洲市场对智能电动车的需求持续增长，本土车企加速电动转型，市场竞争日趋激烈；小鹏多年深耕全栈自研智能驾驶、智能座舱技术，将欧洲作为全球化核心阵地，依托巴黎车展这一世界级行业舞台，跳出简单的车型参展，面向欧洲用户阐释 “智能、实用” 的出行理念，为后续多国上市、渠道布局做好市场铺垫。

在空间造型与制作层面，展台延续小鹏简约科技的设计语言，以品牌标志性科技银与浅蓝作为主色调，采用通透开放的展陈结构，舍弃厚重围挡，以干净利落的几何造型与分层背光营造干净、前卫的科技氛围。展区划分为实车静态体验区、智能技术叙事区、交互演示板块，参观者可进入车内体验 XOS 座舱与 XNGP 高阶智驾演示，多媒体装置直观展示全域 800V 高压平台、车载机器人、本地化车机适配方案，将复杂的自研智能技术转化为直观可感知的现场体验。

活动期的现场内容与传播营销深度绑定，巴黎车展汇聚全球汽车媒体、行业 KOL 与海外潜在客户，简洁前卫的展台与可直观体验的智能功能自带话题，海内外汽车创作者拍摄展台、实车素材，在海外社交平台与专业汽车媒体广泛传播，帮助小鹏快速在欧洲智能电动车市场建立品牌认知。项目跳出传统车展单纯新车陈列模式，不只是车型亮相，更是小鹏面向欧洲市场的品牌叙事窗口。展台将全栈自研智能技术融入场景叙事，集车型海外展示、技术解读、座舱体验、商务洽谈于一体，实现国际化品牌形象塑造、欧洲市场预热、全球智能汽车圈层跨文化传播的多重营销目标。

XPENG appears at the 2026 Paris Motor Show, marking a key milestone in the brand’s global overseas expansion strategy. The booth displays multiple mass-produced battery electric vehicles tailored for Europe and cutting-edge intelligent cabin technologies, demonstrating the integrated hardware and software strength of Chinese smart electric vehicles to global journalists, industry partners and European consumers. Historically, the global automotive industry witnesses electrification and intelligent transformation. Demand for smart EVs keeps rising in Europe, while local automakers speed up electrification amid intense competition. XPeng has long focused on full-stack self-developed intelligent driving and cabin technologies, taking Europe as a core global market. Leveraging the world-class platform of the Paris Motor Show, XPeng goes beyond basic vehicle display and interprets its “intelligent and practical” mobility philosophy for European customers, preparing for subsequent product launches and dealer network construction across multiple countries.

In terms of spatial design and fabrication, the booth follows XPeng’s minimalist tech aesthetics. Signature tech silver and light blue serve as main colors. The transparent open layout removes bulky barriers, and neat geometric forms plus layered backlighting create a clean, futuristic tech vibe. The exhibition space includes static vehicle display zone, intelligent tech narrative zone and interactive demonstration area. Visitors can experience XOS cabin and XNGP advanced intelligent driving demo inside the vehicles. Multimedia installations visualize the full-domain 800V high-voltage platform, in-car robot and localized in-car software, translating sophisticated self-developed technology into tangible on-site experience.

On-site experience and marketing communications are closely integrated. The Paris Motor Show gathers global automotive media, KOLs and prospective overseas buyers. The sleek booth and demonstrable intelligent features are highly newsworthy. Automotive creators worldwide share booth and vehicle footage on overseas social platforms and professional automotive media, helping XPeng quickly build brand awareness within Europe’s smart EV market. Moving beyond conventional vehicle display logic, the project acts as a brand storytelling gateway for XPeng targeting European audiences. It embeds full-stack self-developed intelligent technology into scene narration. Integrating overseas vehicle showcase, technical interpretation, cabin experience and business negotiation, it fulfills multiple marketing objectives including shaping international brand image, preheating European markets and cross-cultural communication within the global smart EV community.

关于 小鹏汽车 XPENG

小鹏汽车 XPeng 创立于 2014 年，是国内全栈自研的智能纯电汽车品牌，专注智能驾驶、智能座舱与整车平台技术研发。品牌坚持以智能化作为核心差异化优势，持续开拓海外市场。小鹏依托国际顶级车展向欧洲用户展示自研技术与整车产品，针对欧洲法规与用户习惯完成本地化适配，将中国智能电动车的创新能力输出海外，打造面向全球家庭的智能出行产品。

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