奇先生妙小姐「五彩农场」快闪

2026年08月12日-2026年08月31日

上海 五角场合生汇

项目现场

POP JOY×奇先生妙小姐「五彩农场」主题快闪项目，本次POP JOY携手经典绘本IP奇先生妙小姐打造的「五彩农场」限时快闪，于8月12日至8月31日落地上海五角场合生汇，是品牌依托经典童年IP情怀、深耕亲子潮玩赛道的场景化营销项目，实现绘本IP从平面内容向沉浸式线下商业场景的创新转化。

项目在空间造型与制作上主打多巴胺田园风格，采用高饱和明亮配色搭建沉浸式农场氛围，还原绘本童趣内核，打造农场候车站、小菜园等六大主题点位，搭配巨型IP角色装置，兼顾亲子家庭与年轻粉丝的打卡审美需求。场地规整划分主题打卡区、限定周边贩售区与趣味游戏互动区，首发农场盲盒、毛绒挂饰、文创周边等多款独家新品，完善潮玩消费体验。活动期间，套圈闯关、模拟农场体验、周末IP巡游等丰富互动玩法提升现场趣味性，访客可通过任务打卡、社交发帖、阶梯消费解锁限定周边与专属礼品。

项目深度依托奇先生妙小姐的国民童年情怀号召力，将绘本故事转化为可逛、可玩、可购的多元体验场景，借助商场核心客流优势，依托高颜值童趣场景持续激发小红书、抖音UGC社交裂变，有效完成新品发售、粉丝沉淀与品牌热度提升，打造商圈高人气亲子潮玩标杆点位。

Launched from August 12 to August 31 at Shanghai Wujiaochang Hopson One, the "Colorful Farm" limited-time pop-up is co-created by POP JOY and the classic picture book IP Mr. Men Little Miss. It innovatively transforms traditional flat IP content into an immersive offline scene, catering to the booming parent-child trend and nostalgic market demand.

Adopting high-saturation dopamine pastoral colors, the space builds a vivid farm atmosphere with six themed check-in spots and giant IP installations, perfectly restoring the playful picture book style for both young fans and family visitors. Divided into checking-in, merchandise and interactive zones, the venue launches a full range of exclusive limited toys and cultural and creative peripherals.

During the event, farm-themed games, weekend IP parades and multiple consumption benefits enrich on-site experience. Visitors can obtain limited gifts by completing tasks and social sharing. Leveraging the IP’s strong childhood emotional appeal and mall passenger flow, the project stimulates continuous UGC dissemination on social platforms. It realizes new product launch, fan operation and social fission communication, successfully building a highly popular parent-child trend toy landmark in the urban business district.

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