娜尔思NAERSI「东方雅园」限时主题展

娜尔思「东方雅园」限时主题展

2026年09月22日

西安 西安万象城

作为深耕国内高端女装赛道的 NAERSI 娜尔思，秉持 “东方为骨，西方为韵” 的长期品牌理念，落地西安万象城 L1 北中庭「东方雅园」限时主题展。项目选址千年古都西安，将东方庭院意境搬进现代商业空间，是品牌立足三十余年成衣积淀，把服饰面料美学向外延伸至公共艺术的重要实践，传递 “新经典不盲从潮流，回归内在优雅” 的价值主张，为本土女装开展城市文化联动提供可参考样本。

在空间造型与制作层面，展览以花卉为核心灵感，解构品牌花纱面料，打造层叠通透的巨型花瓣装置，搭配金属结构构建沉浸式东方庭院场景，织物材料成为空间的诗意表皮，空间动线模拟游园体验，将时装面料质感与建筑装置融为一体，实现服装与空间艺术的对话。活动期内，代言人李冰冰到场，与品牌主理人开展 “新经典” 主题对谈，现场陈列品牌成衣系列，让访客沉浸式感受面料与东方雅致美学。

从传播营销角度看，古都城市底色、巨型织物花艺装置具备很强打卡属性，明星到场放大话题热度，驱动社交平台 UGC 扩散。展览把服装文化转化为可体验的公共场景，强化品牌东方优雅的心智认知，实现品牌文化输出、线下客流带动与成衣价值传播的营销闭环。

As a high‑end domestic women’s‑wear brand, NAERSI adheres to the brand philosophy “Oriental spirit as bone, Western aesthetics as charm”. Its limited‑time “Oriental Elegant Garden” exhibition is located at North Atrium, Level 1 of Xi’an MixC. Hosted in the ancient capital Xi’an, the project brings oriental‑courtyard poetry into modern commercial space. Building on over thirty‑years of ready‑to‑wear accumulation, it extends garment‑fabric aesthetics to public‑art installation.

Interpreting that new classics value inner elegance rather than blind trend‑chasing, it sets a practical reference for local women’s‑wear brands to connect with urban culture. In terms of spatial styling and production, inspired by floral motifs, the exhibition deconstructs the brand’s yarn‑dyed fabrics to build huge layered translucent petal installations combined with metal frames, creating an immersive oriental‑garden atmosphere. Fabrics serve as the poetic skin of the whole venue. Visitor circulation follows traditional garden‑tour logic, merging textile texture with architectural installation and realizing dialogue between fashion and spatial art.

During the event, brand ambassador Li Bingbing attended and held themed dialogue about “new‑classic aesthetics” with the brand director. Ready‑to‑wear collections are displayed onsite for visitors to experience fabric craft and oriental elegance. From marketing‑communication perspective, the ancient‑city background and striking fabric‑floral installations are highly photogenic. Celebrity presence boosts public topic heat and motivates UGC sharing on social‑media platforms. Transforming fashion culture into accessible public experience, the exhibition strengthens public perception of NAERSI’s oriental‑elegant positioning, forming a marketing closed‑loop covering brand‑culture output, foot‑traffic growth and garment‑value communication.

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