NIKE Air Max Day 上海 2017

信息来自behance.net公开信息，来自账号Rosie Lee，属于Rosie Lee Creative

Celebrating 30 years of Air Max innovation.
For the third year running, we were asked by Nike to activate their Air Max Day campaign in China. For the 2017 event, we created two Shanghai-based brand activations that maximised consumer engagement like never before.
Over the week preceding Air Max Day, we took over Nike’s flagship store in Shanghai with a series of installations that allowed customers to interact with Air Max products. This included Remix My Airs, an app-connected customisation experience with personalisable t-shirts, jewellery and running soundtracks from local artists.
A super-sized crane machine game was installed in the front windows of the store, giving customers the chance to win exclusive Rosie Lee-designed Air Max memorabilia – while also offering street-level campaign visibility.
As the big day approached, the party continued at 800Show. A power station turned event space, it became home to Air Land, an interactive journey through Air innovation and key shoes from the Air Max line.
Trialling the VaporMax, Nike’s newest and lightest Air Max, was made more engaging than ever – thanks to our custom arcade dance machines that put users’ rhythm and reactions to the test.
During the weekend, local and international musicians took to the stage alongside talks from prominent designers, while the space also served as a running hub for local crews.

庆祝Air Max创新30周年。
耐克连续第三年要求我们（Rosie Lee Creative）在中国启动Air Max Day活动。在2017年的活动中，我们创建了两个位于上海的品牌活动，最大限度地提高了消费者的参与度，这是前所未有的。
在Air Max日前一周，我们（Rosie Lee Creative）接管了耐克在上海的旗舰店，通过一系列安装，客户可以与Air Max产品进行互动。这包括Remix My Airs，一种与应用程序相关的定制体验，以及个性化T恤、珠宝和当地艺术家的跑步配乐。

商店前窗安装了一款超大型起重机游戏，让顾客有机会赢得 Rosie Lee Creative 设计的Air Max独家纪念品，同时也提供了街头活动的可见性。
随着大日子的临近，派对在 800SHOW 继续进行。一个由发电站改造而成的活动空间，成为 Air Land 的空间，通过Air innovation 与 Air Max 系列的关键鞋款实现互动之旅。
Nike最新、最轻的 Air Max VaporMax 的使用体验比以往任何时候都更具吸引力，这要归功于我们定制的街机舞蹈机，它能让用户对测试的节奏和反应更加灵敏。
周末期间，当地和国际音乐家与著名设计师一同上台，同时该空间也是当地工作人员的跑步中心。

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图片来自网络及品牌公开信息，出处见网络

原文链接为：https://www.behance.net/gallery/54687277/Nike-Air-Max-2017