NIKE Air Max Day 东京户外广告

项目信息

Our Nike Japan team went ALL OUT for Air Max Day — Nike’s annual celebration of the debut of our iconic visible Air technology — by partnering with creative studio CEKAI to create this incredible 3D billboard outside Shinjuku Station in Tokyo, with the Air Max 1 splashing and popping across the giant screen in a slew of colorways. The team cranked out the project in about two months — whip-fast for 3D designs like these. But hey, that’s what happens when Nike creatives get together and jam on an ode to sneaker culture.

“Nike Air is a celebration of creativity, imagination and innovation,” says Yoshio Kato, a Nike Japan Designer who worked on the project. “We wanted to convey those elements through a technology aligned to that groundbreaking spirit, and the great partnership with Kota Iguchi from CEKAI allowed us to bring that to life. The unique challenge was to create visuals that would spark excitement with sneaker lovers and passersby alike, and we’re thrilled at the amazed reactions we’ve seen so far from consumers online and gazing at the billboard.” That includes millions at Shinjuku Station and nearly 60 million views worldwide and counting. Congrats, team!

我们的 Nike 日本团队全力以赴地参加 Air Max Day（耐克每年庆祝我们标志性的可见 Air 技术首次亮相）的活动，与创意工作室CEKAI 合作，在东京新宿站外打造了这个令人难以置信的 3D 广告牌，Air Max 1 以一系列配色在巨型屏幕上飞溅和弹出。该团队在大约两个月的时间内完成了这个项目 - 对于像这样的3D设计来说，这是一个鞭子。但是，嘿，当耐克创意人员聚在一起，向运动鞋文化致敬时，就会发生这种情况。

“Nike Air是对创造力、想象力和创新的庆祝”，参与该项目的耐克日本设计师Yoshio Kato说。“我们希望通过与这种开创性精神相一致的技术来传达这些元素，而与CEKAI的Kota Iguchi的良好合作关系使我们能够将其变为现实。独特的挑战是创造视觉效果，激发运动鞋爱好者和路人的兴奋，我们对迄今为止在网上看到消费者和凝视广告牌的惊讶反应感到兴奋。“其中包括新宿站的数百万人，以及全球近6000万的观看次数，并且还在不断增加。恭喜你，团队！

项目视频

项目视频： https://www.bilibili.com/video/bv1oS4y1276f

项目视频 - 细节

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图片来自Leather制作，恕不转载