NikeSKIMS 上海兴业太古汇慢闪空间

NikeSKIMS上海兴业太古汇慢闪空间

2026年09月29日-2027年02月20日

上海 兴业太古汇

项目现场

NikeSKIMS 上海兴业太古汇慢闪空间，是 Nike 与 SKIMS 联合创立的全新女性品牌在中国的首座线下沉浸式体验项目，落址兴业太古汇 L1，展期自 2026 年 9 月 29 日至 2027 年 2 月，作为品牌长期慢闪形态，完整呈现 2026 秋季 Edit 01 全系列服饰、鞋履与配饰，以 “Body Obsessed，为形而塑，为动而生” 为核心主张，融合耐克运动科技与 SKIMS 多元身形塑形美学。

追溯背景，Nike 深耕运动面料与人体工程学数十年，专注运动性能研发；SKIMS 长期聚焦人体轮廓与贴身衣物，主张接纳不同身材、弱化身材焦虑。NikeSKIMS 作为二者合资新品牌，打破传统运动服饰与塑形内衣的边界，兼顾运动支撑力、面料舒适感与日常穿搭美感，本次慢闪并非短期快闪打卡装置，而是以准门店标准搭建的长期体验空间，让消费者触摸面料、试穿感受版型，完成品牌在中国市场的初次落地叙事。

项目空间与造型采用大地裸色为主基调，以柔和曲面、圆弧轮廓作为空间视觉语言，摒弃传统运动门店硬朗线条，构建温润包裹式场域。空间动线划分为品牌叙事前厅、成衣鞋履陈列区、人体模特展示区、专属试衣间与休憩沙龙区；大面积弧形展墙、圆形柔光吊顶、哑光金属 LOGO 装置，搭配柔和弧形中岛展台，人体模特错落排布，完整展示九大面料系列与 Rift Satin 分趾鞋，试衣间配套专属等候系统，营造私密舒适的试穿环境。

制作层面，空间大量采用哑光微水泥、柔膜发光吊顶与低反射哑光饰面，弱化强光反光，还原面料真实质感；弧形展墙采用模块化预制板材，降低现场施工周期，满足商场长期慢闪的安全规范；软装选用同色系绒面休憩家具，灯光以均匀漫射柔光为主，兼顾面料质感呈现与人像拍摄，整体结构兼顾长期运营耐久度，同时保留可拆除复原特性。活动期包含开幕媒体预览、主理人与明星嘉宾到场、运动员及 KOL 造型体验，提供国内专属指定单品裁剪改衣服务，持续开展女性主题社群沙龙、新品优先试穿活动。

线下空间体验与传播营销深度绑定，简约高级的裸色曲面空间自带社交媒体传播力，开幕嘉宾、运动员、创作者产出穿搭大片与探店 UGC，时尚、潮流媒体输出品牌深度解读，线下慢闪空间作为传播原点，形成沉浸式身形穿搭体验 — 穿搭内容创作 — 全网话题扩散 — 产品试穿与转化的完整闭环。

项目意义在于，该项目创新采用 “慢闪” 模式作为新品牌进入中国市场的载体，平衡短期传播造势与长期用户深度体验，将 “多元身体美学” 从产品理念转化为可感知的空间体验，打通运动科技与贴身塑形生活方式的跨界表达，为国际联合女性服饰品牌进入国内市场，提供长期慢闪空间、定制化服务、社群运营一体化落地的参考范式。

NikeSKIMS slow pop-up space at HKRI Taikoo Hui is the first immersive offline destination in China for the new women’s brand jointly created by Nike and SKIMS. Located on L1 of HKRI Taikoo Hui, it operates from September 29, 2026 to February 2027. As a long-duration slow pop-up, it fully presents the Fall Edit 01 collection of apparel, footwear and accessories. Centered on the philosophy “Body Obsessed — shaped for form, built for movement”, it combines Nike’s sports technology with SKIMS’ inclusive fit aesthetics.

Historically, Nike has decades of expertise in performance fabrics and human ergonomics, while SKIMS specializes in body contour wear and advocates body positivity. As a joint venture, NikeSKIMS blurs boundaries between activewear and shapewear, balancing athletic support, fabric comfort and everyday style. More than a short-term pop-up installation, this venue is built to near-permanent retail standards, allowing visitors to touch materials and test silhouettes, marking the brand’s debut storytelling in China.

The spatial styling adopts earthy nude tones and soft curved geometry, rejecting harsh lines of conventional sports stores to create a warm, enveloping atmosphere. The circulation consists of brand narrative lobby, apparel & footwear gallery, mannequin display zone, private fitting rooms and lounge salon. Curved display walls, circular soft ceiling lights, matte metal logo installations and rounded central counters are arranged across the venue. Mannequins showcase nine fabric lines and Rift Satin split-toe footwear, with a dedicated queuing system inside fitting rooms to ensure privacy.

In fabrication, matte micro-cement, soft film luminous ceiling and low-reflection finishes are widely used to avoid glare and faithfully show fabric texture. Curved walls use prefabricated modular panels to shorten construction and meet mall safety requirements for long-term pop-ups. Upholstered lounge furniture matches the neutral palette. Even diffused lighting highlights fabric details while supporting portrait photography. The structure balances durability for long operation and full reversibility after closure.

During the campaign, opening media previews, founder and celebrity appearances, athlete & KOL styling sessions are arranged. It offers exclusive on-site tailoring service for selected items and ongoing women-focused community salons and early product trials. On-site experience integrates closely with marketing communication. The minimalist nude curved interior is inherently shareable. Opening guests, athletes and creators generate editorial shots and UGC content, while fashion and trend media publish in-depth brand analysis. The offline slow pop-up acts as content origin, forming a closed loop: immersive body-fit experience, styling content creation, cross-platform topic amplification, product fitting and sales conversion.

This project innovatively adopts the slow pop-up model for a new brand entering China, balancing viral launch momentum and long-term user engagement. It translates inclusive body aesthetics from product concept into tangible spatial experience, bridging athletic performance and contour lifestyle. It sets a benchmark for international women’s joint fashion brands entering China, integrating long-duration pop-up space, bespoke service and community operation.

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