农心 X  David 黎子安｜辛动拉面馆上海限时快闪

2026年08月28日-2026年08月31日

上海 延庆路34号

项目现场

农心携手米其林主厨黎子安打造的「辛动拉面馆」限定快闪店于 8 月 28 日落地上海延庆路文艺老街区，作为联名辛拉面辣番茄牛肉面的线下体验项目，采用社区街边小店的轻量化模式，跳出传统快闪大展馆的叙事思路。空间复刻复古街边小面馆场景，沿用农心标志性红白色品牌视觉，辨识度强烈；围绕联名新品规划完整体验动线，设置 DIY 自助拉面操作台、主厨特调餐品出餐区、主题打卡区、扭蛋互动装置以及限定周边兑换区域，将速食产品的食用体验延伸到现场亲手制作的趣味场景。展期安排黎子安担任一日店长线下现身，借助主厨 IP 强化话题吸引力。项目扎根徐汇老街区自带的潮流打卡属性，线下消费者体验美食、参与互动后产出社交 UGC 内容，同时联动全国多城 “辛动补给站” 巡展，将米其林级速食料理打造成城市美食热点，打通线下品尝打卡、社交圈层种草与新品零售转化，实现单店引爆、多城联动的完整营销链路。

Nongshin collaborates with Michelin‑starred chef Li Zian to launch the limited‑time “Spicy‑Vibe Noodle House” pop‑up store on August 28 at Yanqing Road, Shanghai. Designed for the co‑branded spicy tomato beef noodle, it adopts the lightweight form of a neighborhood street‑side shop and breaks away from large‑scale pop‑up exhibition conventions. Restoring retro bistro vibes, the venue applies Nongshin’s recognizable red‑and‑white visual identity. Centered on the new joint‑venture product, it arranges DIY noodle‑making counters, chef‑crafted set meals, photo zones, gashapon interactive machines and limited‑merchandise redemption areas, extending instant‑noodle consumption into hands‑on on‑site fun. Chef Li Zian appears as one‑day store manager during the event to boost topic heat with chef IP resources. Rooted in the trendy cultural block of Xuhui district, the site inspires visitors to generate social‑media UGC after food tasting and interactive experiences. Linked with multi‑city “Spicy‑Vibe Supply Station” roadshows nationwide, it turns the concept of Michelin‑level instant food into urban food‑trend news. It builds a complete marketing chain covering offline tasting, social‑media seeding and new‑product retail conversion, realizing single‑site ignition plus multi‑city linkage.

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