Adopting OLAY’s iconic red tone, the venue builds a three-dimensional immersive show space. Running-through giant product installations and dynamic screen videos visually interpret the bionic peptide anti-aging technology. The space consists of a main launch stage, science exhibition corridor and skin experience area, displaying four textures of the new Red Jar series and providing on-site product trials. During the event, brand spokesperson Song Qian and scientific experts jointly unveiled the new product, interpreted core technologies and launched fan interaction sessions. Leveraging the shopping mall’s high passenger flow, the campaign integrates official release, star activities and public check-in experiences. With trial gifts and shareable scene experiences, it connects offline scenes with online social communication, effectively boosts new product popularity, popularizes the self-aging-resistance skincare concept, and realizes precise market seeding and consumer mind cultivation.