On昂跑 x Zendaya赞达亚 主题快闪空间

On昂跑 x Zendaya赞达亚 主题快闪空间

2026年10月02日-2026年10月11日

成都 太古里 中里15栋L2-2230号

项目现场

On 昂跑 × Zendaya 赞达亚「特工代号：Z」主题快闪空间于 2026 年 10 月 1 日至 10 月 11 日限时登陆成都太古里旗舰店。本次快闪全球仅在巴黎、洛杉矶、温哥华、东京、成都五家旗舰店开放，成都太古里是中国唯一入选门店。活动围绕双方受动作电影启发的第二季共创系列打造，将运动性能与先锋时尚深度融合，是国庆期间极具稀缺性与出片率的免费打卡地。

现场空间以蛇纹与蛇形意象为核心设计元素，将平面的蟒蛇印花转化为立体的建筑语言。蜿蜒流动的曲面结构、实体鳞片肌理装置贯穿内外，搭配流线型的服装展架与充满张力的建筑形态，生动诠释了蛇纹主题。空间巧妙融合了 On 昂跑的工程基因与 Zendaya 的时尚美学，利用光影与材质打造多处天然打卡点，让消费者沉浸式走入产品纹样本身的故事场景，随手一拍就能定格充满赛博感与高级气息的大片。

现场集中展示了 Zendaya 深度参与共创的全新鞋服系列。服饰涵盖宽松圆领卫衣、运动裤、蛇纹 Studio 系列紧身连体衣、长袖 T 恤及半拉链外套，加入抽褶与弹力绳细节，轮廓版型可自由切换。鞋履方面，全新 Cloudnova Moon 玛丽珍风格廓形鞋款首次亮相，搭配工程针织鞋面与快速系带系统，共有丁香白、晨露鹿角灰、经典黑白三种配色。到店抢先体验并购买 Zendaya 系列任意产品，即赠送专属鞋饰（数量有限，赠完即止）。此外，10 月 1 日当日还可参与 DIY 鞋饰活动，这是成都太古里旗舰店的独家限定福利。

本次快闪是 On 昂跑在明星深度共创与空间叙事上的一次重要落地，标志着品牌从传统的流量代言向“内容共创与沉浸式体验”的全面转型。Zendaya 与其造型师 Law Roach 深度参与从廓形到面料的产品定义，让快闪空间、产品与宣传短片形成完整的叙事闭环。这种将动作电影美学、蛇纹先锋设计与线下快闪结合的策展方式，不仅精准触达了追求个性与质感的年轻群体，也为运动品牌在核心商圈的线下体验创新提供了极具参考价值的范本。

The On × Zendaya “Agent Codename: Z” themed pop-up space was open for a limited period from October 1 to October 11, 2026, at the On flagship store in Chengdu Taikoo Li. Selected as one of only five global locations including Paris, Los Angeles, Vancouver and Tokyo, this Chengdu venue is the sole site in China. Centered on the second co-created collection inspired by action cinema aesthetics, the pop-up serves as a rare free immersive check-in destination during the National Holiday.

Analyzed from space, styling and fabrication perspectives, the whole installation adopts snake patterns and serpentine forms as core design elements. Flat python prints from apparel are translated into three-dimensional architectural language. Winding curved structures and physical scale installations run through the interior and exterior, paired with streamlined clothing display fixtures to build dramatically tense spatial forms. The design merges On’s athletic engineering DNA with Zendaya’s avant-garde fashion taste. Layered materials and lighting set up multiple photo spots, immersing visitors in the narrative behind the snake print with cyber and high-fashion textures. Custom fabrication was applied for curved surfaces and scale installations to balance visual expression and compatibility with the original store layout. The retail store was transformed into a curated exhibition without impairing its commercial function, integrating exhibition experience and product sales.

During the event, the space showcases the full new footwear and apparel line co-developed with Zendaya, including transformable garments and the debut Cloudnova Mary Jane-style sneakers. Customers purchasing any item from the collection receive exclusive shoe ornaments while a Chengdu-only DIY ornament workshop is available on October 1, enriching on-site interaction. Against the industry backdrop, athletic brands are shifting from pure product sales toward celebrity co-creation and spatial storytelling. Rather than a simple endorsement, Zendaya and stylist Law Roach participated deeply in silhouette and fabric definition, forming a complete narrative loop connecting physical pop-up, merchandise and promotional films. On-site activities are tightly coupled with marketing communication. The distinctive serpentine curved space is highly shareable, inspiring visitors and fashion creators to generate abundant UGC. The global limited nature amplifies online buzz, and social media recommendations continuously drive foot traffic for check-in and consumption. This project marks On’s transformation from conventional celebrity endorsement to immersive content co-creation. By embedding action movie aesthetics into physical commercial space, it precisely connects with young consumers pursuing texture and individuality, delivering a valuable reference for premium sportswear brands exploring curated offline experiences in prime commercial districts.

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