Off&Relax防脱胶原舱

2026年08月24日-2026年08月30日

上海 张园

项目传播

项目现场

Off&Relax「防脱胶原舱」限时快闪于8月24日至8月30日落地上海张园，作为品牌「全龄・全型・全链」防脱巡展主场空间，是品牌依托亚洲头皮实证体系、聚焦胶原防脱技术打造的沉浸式体验营销项目，补齐功能性洗护品牌重科研、轻体验的传播短板，具备行业理念普及与产品落地的双重意义。项目空间深度结合张园石库门百年建筑底蕴，将专业头皮科研体系场景化落地，整体功能造型围绕核心技术分层打造三大主题舱体，依次设置头皮检测舱、胶原激活舱与胶原补给舱，形成从头皮筛查、毛囊活力互动到产品试用的完整体验链路，精准覆盖不同脱发人群的养护需求。

活动期内容维度丰富，除常态化沉浸式体验外，同步举办专业主题沙龙，邀请金莎、六层楼等嘉宾围绕头皮养护与脱发议题分享交流，强化内容专业性与大众传播性。现场开放打卡互动与试用礼品福利，面向普通消费者、美妆KOL及渠道伙伴全面开放。项目以线下可感知的场景体验传递品牌亚洲实证型防脱理念，深化用户对头皮胶原流失与脱发关联的认知，依托达人探店、大众打卡产出海量UGC内容，打通专业科普、用户教育与社交种草链路，有效提升品牌防脱产品线的市场认知与传播声量。

Running from August 24 to 30 at Shanghai Zhangyuan, the limited-time “Anti-Hair Loss Collagen Capsule” pop-up serves as the main venue of Off&Relax’s national anti-hair loss tour. Centering on the brand’s core 17-type collagen anti-hair loss technology, the project transforms professional scalp research into intuitive offline experience, optimizing the technical communication mode of functional hair care products. Rooted in the century-old Shikumen architectural heritage of Zhangyuan, the space is professionally divided into three functional areas: scalp detection capsule, collagen activation capsule and collagen supply capsule, realizing one-stop services including scalp condition screening, hair follicle vitality interaction and product trial experience, to meet the nursing needs of different hair loss groups.

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