PEPSI X ALEXANDER WANG百事可乐无糖限量罐发布会

项目品牌: PEPSI COLA 百事可乐

项目行业: 餐饮饮料

项目日期: 2017-10-13 19:00 2017-10-13 22:00

项目地点: 上海

项目名称: PEPSI X ALEXANDER WANG百事可乐无糖限量罐发布会

PEPSI X ALEXANDER WANG百事可乐无糖限量罐发布会

2017年10月13日

上海

项目预热

项目传播

项目信息



PEPSI X ALEXANDER WANG

LIVE WITH COMPROMISE

年轻,就要“敢黑.带感”


10月13日,上海时装周期间,PEPSI X ALEXANDER WANG百事可乐无糖限量罐在上海发布,此次品牌发布会由SMS承办。

On October 13th, during the Shanghai Fashion Week, the exclusive PEPSI X ALEXANDER WANG limited edition can design made its debut in a press event held by SMS.

百事.极致黑 PEPSI BLACK


SMS悉心筹划,借由视觉、听觉和味觉的多感官体验,将“敢黑,带感”品牌基因融入全开放沉浸式空间,带领观者全方位感受极致黑的魅力。

In a multi-sensory fusion of sight, hearing and taste, SMS designed an experience based on PEPSI BLACK’s brand slogan “LIVE WITHOUT COMPROMISE”, immersing guests into a brand exhibition and a following show that explored the spirit of black.


通过对不同材质和黑色元素的精确把控,将观者带入ALEXANDER WANG的极简美学世界。

Precise use of materials and deep black elements allowed guests to step into the iconic, avant-garde minimalism of ALEXANDER WANG’s universe.


展示区域设计前卫独特,全新百事无糖限量罐置于其上随着现场音乐振动。

The PEPSI X ALEXANDER WANG limited edition can was vividly presented in a unique and edgy display, vibrating with the beat of music.


发布会特别设置互动体验区,通过PEPSI X ALEXANDER WANG实验短片中杂讯元素再现,为潮流达人打造时尚空间。

The experience was enhanced by the reappearance of noise design elements used in the PEPSI X ALEXANDER WANG TVC, offering a photo opportunity for the stylish guests.

百事.时刻 PEPSI MOMENT


开场舞展现百事鼓励年轻人大胆做自己,探索无限可能的潮流腔调。

An opening show celebrated the fashionable attitude of PEPSI and encouraged young generations to be themselves and explore the infinite possibilities of life.


纽约当红华裔设计师ALEXANDER WANG惊艳亮相发布会现场,展开对于黑色与跨界合作的深入探讨。

Eagerly awaited, the popular New Yorker designer ALEXANDER WANG made his appearance on stage to have an in-depth discussion on the spirit of black and the cross-boundary cooperation with the PEPSI brand.


年轻,就要“敢黑,带感”。SMS有幸助力此次百事限量罐专属发布会完美落成。

Delivering on the proposition to live without compromise, SMS was honored to work with PEPSI on this unique event.

-end-

图文来自网络及品牌公开信息,出处见网络

部分信息来自:https://mp.weixin.qq.com/s/0ysEINNASZrd_34dsCwluA

https://weibo.com/1770691990/Fqn0H1ZkI

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