泡泡玛特城市乐园嘉年华巡展

2026年08月31日-2026年11月01日

上海 东方明珠塔，第一百货中心

项目预告

项目现场

泡泡玛特城市乐园嘉年华上海巡展，是城市乐园 IP 继北京主场之后走向全国的首次外拓落地项目，突破实体乐园的地域限制，将乐园欢乐体验以巡展形式对外输出。

项目空间围绕潮玩嘉年华进行整体打造，现场落地多组 Labubu、Molly、Dimoo 等人气 IP 巨型艺术装置，依托大型雕塑装置塑造强识别度视觉记忆点，合理划分主题打卡区、新品盲盒售卖区、互动游戏点位与限定周边兑换区，完整复刻泡泡玛特城市乐园轻松欢愉的乐园氛围，把乐园标志性游玩玩法平移至上海巡展现场。展期推出上海站专属限定周边以及隐藏款福利，面向潮玩爱好者与亲子家庭群体开放体验。

该项目以巡展作为轻资产拓展模式，打破实体乐园的地域边界，让更多城市受众感受乐园 IP 魅力；高辨识度的巨型装置具备极强的出片属性，充分激发参观者社交平台 UGC 自发传播，不断放大泡泡玛特城市乐园的品牌声量，打通线下沉浸式打卡体验、潮玩藏品消费与 IP 内容扩散，形成体验、消费、传播三位一体的完整营销闭环。

POPMART City Park Carnival roadshow lands in Shanghai, marking the first‑ever off‑site roll‑out of the theme‑park IP beyond its Beijing home venue, delivering joyful park‑style experience in a touring format.

The venue features multiple giant art installations of popular IP characters including Labubu, Molly and Dimoo. Reasonably divided into theme photo zones, new‑arrival blind‑box retail area, interactive game spots and limited‑edition merchandise redemption zone, the space reproduces the light‑hearted festive atmosphere and classic gameplay of Pop Mart City Park. Exclusive Shanghai‑tour souvenirs and hidden‑item benefits are launched for toy collectors and family visitors. As a light‑weight expansion solution, the roadshow breaks geographical constraints of physical theme parks and brings the park experience to broader audiences.

Highly recognizable large‑scale art installations are photograph‑friendly and motivate visitors to create spontaneous UGC on social platforms. It continuously amplifies brand influence of Pop Mart City Park, integrates offline immersive check‑in experience, collectible consumption and IP content dissemination, and builds a complete marketing closed‑loop that combines on‑site experience, commercial conversion and cross‑platform communication.

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图片及内容来自网络及品牌公开信息，出处见网络

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