保时捷“历久养性”服务体验日活动

项目品牌: PORSCHE 保时捷

项目行业: 汽车及制造

项目日期: 2019-10-25 09:00 2019-10-26 17:00

项目地点: 上海 外高桥保时捷中心

项目名称: 保时捷“历久养性”服务体验日活动


#历久养性#

保时捷服务体验日

2019年10月25日-2019年10月26日

上海 外高桥保时捷中心

项目信息


10 月25 日至26 日,保时捷于上海外高桥保时捷中心举办“历久养性”服务体验日活动。近150 名保时捷车主和媒体嘉宾亲临现场,共同参与此次活动。

Oct 25 and Oct 26, Porsche held the pilot event for the after-sales service experience campaign at the Porsche Centre located in Waigaoqiao, Shanghai. Nearly 150 car owners and media guests attended the event.


自 2016 年 7 月起,“为超越,始终卓越”一直是保时捷售后服务所秉承的理念,从首场体验日活动推出至今,这一理念也在后续的系列活动中不断被诠释,多年来也在全国范围内赢得了保时捷车主的广泛认可。

Porsche’s after-sales services always stick to efficient and transparent standards of work, providing uncompromising service quality to the customers. And this concept has been continuously interpreted in a wide series of activities and has won a nationwide recognition from Porsche's owners over the years.


基于这个理念,SMS GROUP 在设计今年体验日的主题时,别出心裁地以中医理念中的“五行相生”为灵感来源。中国传统文化认为,维持五行各元素“金、木、水、火、土”的内在平衡,是保持身体健康的关键所在。人如是,车亦如是;爱车的零部件就如身体部位,需要悉心爱护。定期的专业保养对于车辆各系统的安全、平稳运行至关重要。

When creating the event's theme, SMS GROUP referred to classical Chinese medical concepts, including the five elements, as inspiration. Chinese traditional culture states that the key to remain healthy is to well balance the internal five elements such as metal, wood, water, fire, and earth. At Porsche, the parts of the vehicle are equivalent to body parts, that require taking care of. Regular professional maintenance is essential to the safe operation of the vehicle and top performance.


活动期间,每位嘉宾将接受保时捷专业技术人员的全面培训。培训分为“金、木、水、火、土”五大模块,依次对应保时捷的机油、PDLS 动态照明系统、TEQ、火花塞、轮胎等产品。

Each guest received a full training session from professional Porsche technicians. The training sessions were divided into 5 health divisions, Metal, Wood, Water, Fire, and Earth, which actually feature the Porsche’s products including oil, PDLS, TEQ, spark plug and tyre.


养护“水”行

“水”突出了精装配件TEQ 产品。嘉宾将懂得TEQ 工具包专门用以清洁和维护其爱车完美的外观,保护车辆各部位表面光洁无暇。

DIVISION OF WATER


征“土”坦荡

“土”象征轮胎。在这里,嘉宾们将学习保时捷如何在特定情况下选择合适的轮胎,通过展示不同的轮胎模型了解其中的差异。

DIVISION OF EARTH

Earth stood for the tyre. In this division, the guests would learn Porsche's standard of choosing the right tyre for the right situation by showcasing the differences of behaviour in various terrain scenarios.


“金”情释放

“金”代表机油。嘉宾们将掌握发动机油的基本原理,同时通过展示不同类型的机油进行可视化对比以了解为何保时捷美孚1号机油品牌。

DIVISION OF METAL

With metal resembling oil, guests learned the fundamentals about engine oils, and understand the reasons behind using the Porsche brand oil by Mobil 1 by showcasing the flow behaviour of various types of oil in comparison.


“火”力全开

“火”代表火花塞。嘉宾们将学习火花塞的工作原理,火花塞是汽车内部点火系统的重要组成,其工作原理与人的心跳类似。并且,通过主题性游戏的参与懂得须定期更新这部件的重要性。

DIVISION OF FIRE

Fire represented the spark plugs. The guests learned about the function of the spark plugs (being an essential part of the power generation within a vehicle, the spark plugs work similarly to the human heartbeat) and understood the importance of renewing these parts periodically via a gamification of the topic.


“木”光所及

“木”象征PLDS动态照明系统。嘉宾们通过互动游戏可以了解PDLS 的运作原理,以及与其他照明系统的区别之处。PDLS 就像人的眼睛,它知道如何根据周遭环境和驾驶条件进行自动调整。

DIVISION OF WOOD

Wood was symbolizing the Porsche Dynamic Lighting System (the PDLS) and a game helped guests to understand the differences between the PDLS and a standard lighting system. PDLS being like the human eyes, it knows how to adjust to the surroundings anddriving conditions automatically.


SMS GROUP 很荣幸为保时捷策划与执行本场售后服务体验日活动,让到场的车主们和媒体嘉宾们通过有趣的游戏互动收获了车辆保养知识;同时,本次活动依托与本土文化完美契合的新颖主题,让嘉宾们深入体会到了保时捷卓越的售后服务,加深信任。

SMS GROUP planned and implemented the After-Sales Service Experience Day for Porsche, allowing participating owners and members of the media to gain vehicle maintenance knowledge via interesting playful interactions. With a creative theme with cultural fit we created a platform for guests to understand Porsche's unprecedented service performance and deepen their trust in it.


-end-

图文来自网络及品牌公开信息,出处见网络

部分信息来自:https://mp.weixin.qq.com/s/swnipEYZe1JfW0rGcnSpTQ


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