PURITY RING 十周年主题晚宴「Endless Summer - 无尽夏」

2026年07月26日-2026年07月27日

上海

项目现场

高端手工高定品牌PURITY RING于上海百年历史建筑举办「Endless Summer - 无尽夏」十周年主题晚宴，同步官宣上海新店启幕，是品牌深耕手工高定领域十年的里程碑事件，承载品牌十年匠心制衣的发展积淀，也是其布局上海高端时尚市场的战略性营销活动。

活动聚焦媒体、VIP客户与时尚圈层，以“无尽”为精神内核，传递有温度的手工时装美学。空间依托百年建筑复古肌理，以柔雾浅紫搭配奶白绣球花艺营造静谧雅致氛围，通过精细化光影分层设计，最大程度烘托高定面料质感。场地科学划分签到打卡区、高定工艺精工坊、主晚宴空间与静态作品展区，整体场景兼具古典底蕴与现代高级质感，适配纪实氛围感拍摄与沉浸式品鉴。

本次晚宴以三日核心活动周期构建完整传播链路，集结手工创作体验、艺术舞台剧演绎、品牌历程分享等高阶内容，来宾可参与立裁、钉珠手工互动，沉浸式感受品牌“一人一衣、全程手作”的核心工艺。嘉宾打卡兑礼、时尚达人探店创作，持续推动圈层UGC扩散，实现高端口碑传播。活动以十周年庆典为载体，复盘品牌发展历程、官宣全新市场布局，以艺术化私享晚宴形式夯实品牌高端手工高定定位，成为今夏沪上极具美学质感的时尚标杆活动。

Hosted in a century-old historical building in Shanghai, the ten-anniversary themed dinner “Endless Summer” by high-end couture brand PURITY RING marks the brand’s decade-long dedication to handmade fashion and officially launches its new Shanghai store.

Serving as a milestone strategic event for brand upgrading and market layout, the activity targets VIP clients, media and fashion elites, conveying the warm and artistic aesthetics of custom-made garments with the core spiritual concept of “endlessness”. In terms of spatial design and production, the venue inherits the retro texture of the historic building and adopts misty lavender and milk-white hydrangea floral decorations to create an elegant and tranquil atmosphere. Reasonably divided into check-in area, craft workshop, main dinner space and static exhibition zone, the venue adopts layered soft lighting to highlight the texture of couture fabrics, perfectly suitable for documentary and atmospheric shooting.

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