帕梅拉 X 天露芬元气油养见面会

2026年05月17日

杭州 西湖天地大草坪

项目传播

项目现场

帕梅拉 X 天露芬元气油养见面会于杭州西湖天地举行，德国有机护肤品牌天露芬携手全球代言人帕梅拉，以"运动健身+有机油养"双重元气概念，打造沉浸式生活方式体验场。从空间叙事与造型语言审视，现场以橙色活力主视觉统摄全场，跳操区与油养体验区形成"动-静"对位：帕梅拉亲自带练15分钟元气油养操，以统一动作指令与氛围音乐构建高燃集体能量场，并近距离分享运动后"以油养肤"的修护心得，将功能性护肤嵌入运动场景；沉浸式有机油养体验区则首发元气焕活精华油，以有机植物油脂为基底，配合免费专业肌肤检测与DIY精油手作，把产品试用升维为五感疗愈。

作为1980年诞生于德国的有机护肤先驱，天露芬始终秉持天然植萃理念，此次选址杭州西湖天地——城市核心与自然景观交汇之地——不仅是对品牌"有机生命力"的在地化表达，更标志着传统护肤营销从柜台陈列向运动生活方式场景渗透的关键转型，以代言人势能打通健身圈层与护肤消费的边界，重构"运动后修护"的品类心智。

The Pamela Reif x Tautropfen "Vitality Oil Nourishment" meetup took place at Hangzhou Xihu Tiandi, where the German organic skincare brand joined forces with its global ambassador to create an immersive lifestyle experience under the dual concept of "fitness plus organic oil care." Examining spatial narrative and visual language, the event employed an orange vitality palette throughout, juxtaposing a high-energy workout zone with a tranquil oil-nourishment area. Pamela personally led a 15-minute vitality oil exercise session, using synchronized movements and atmospheric music to build a collective energy field, while sharing post-workout skincare insights that embedded functional skincare within the fitness scenario. The immersive organic oil experience zone debuted the Vitality Renewal Essence Oil, featuring organic plant lipids, complimentary professional skin analysis, and DIY essential oil crafting to elevate product trial into sensory healing.

Founded in Germany in 1980 as an organic skincare pioneer, Tautropfen has consistently upheld natural botanical principles. Siting this activation at Hangzhou Xihu Tiandi—a convergence of urban core and natural landscape—represents not only a localized expression of the brand's "organic vitality," but signals a pivotal shift from traditional counter displays toward fitness lifestyle scenario penetration, leveraging ambassador influence to bridge the fitness community and skincare consumption while reconstructing the category mindset of "post-workout recovery."

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