Peak Performance「氦然而生」HELIUM限时空间

Peak Performance「氦然而生」HELIUM限时空间

2026年10月17日-2026年10月23日

上海 张园

项目现场

本项目为瑞典高山户外品牌 Peak Performance 壁克峰品牌 40 周年重磅线下项目，「氦然而生」HELIUM 限时空间落地上海张园石库门建筑群，同步发布2026 秋冬 HELIUM 轻薄羽绒家族系列。品牌诞生于瑞典奥勒 Åre 小镇，深耕自由滑雪领域四十载，HELIUM 系列自 2012 年推出，以氦气寓意极致轻盈，标志性波浪绗缝纹路源自野雪卡宾滑行留下的雪道轨迹，主打 700 蓬 RDS 认证羽绒，兼顾轻量保暖、可收纳叠穿性能，打破专业滑雪装备与都市日常穿搭的边界。

空间以北欧雪境为灵感，在百年石库门历史建筑内完成新旧美学对话，外立面复刻 HELIUM 经典绗缝肌理，选用极地白搭配晶霜粉，建筑原生红砖呼应瑞典传统法伦红木屋色调；展区划分品牌序厅、40 周年历史档案墙、HELIUM 产品陈列区、ÅreLab 奥勒可持续实验室四大板块。制作采用低干扰模块化装配式展具，适配历史建筑保护规范，不破坏原有石库门墙体结构，利用曲面装置还原雪道流动感，搭配局部定向射灯凸显羽绒面料质感，ÅreLab 板块设置面料拆解、旧衣修护展示，传递北欧循环可持续理念。

活动期包含开幕嘉宾对谈、产品试穿体验、羽绒性能科普、打卡赠礼，邀请滑雪运动员、建筑师、媒体人共同探讨轻盈户外生活方式，将专业面料性能转化为可触摸的沉浸式体验。线下体验与传播营销形成完整闭环，前期释放刘雯主题大片线上预热，邀约户外、时尚媒体与 KOL 探访，依托张园地标场景产出大量 UGC 内容投放小红书、抖音，打通专业户外圈层与大众消费市场。

项目意义在于以 40 周年为契机，将 HELIUM 系列的轻量性能故事具象落地，借历史建筑场景塑造 “美学户外” 差异化定位，传递「径由心绘」品牌精神，拓展专业高山装备在都市穿搭赛道的市场认知，完成秋冬新品上市的品牌叙事与种草转化。

Peak Performance “Born of Helium” HELIUM Pop-up Space marks the 40th anniversary of Swedish alpine outdoor brand Peak Performance, hosted in Shikumen complex at Shanghai Zhang Garden, launching the 2026 autumn & winter HELIUM lightweight down family collection fronted by brand ambassador Liu Wen. Founded in Åre, Sweden, the brand has four decades of freeski heritage.

Launched in 2012, HELIUM series takes helium as the metaphor for weightlessness. Its iconic wavy quilting pattern draws from powder ski tracks. Featuring 700-fill RDS-certified down, the collection delivers lightweight warmth and packable layering, bridging professional ski gear and urban daily wear. Inspired by Nordic snowscape, the space creates dialogue between Nordic aesthetics and century-old Shikumen architecture.

The facade replicates HELIUM quilting texture in polar white and frost pink, while original red bricks echo Swedish Falu red cabins. Zones cover brand prelude hall, 40-year archive wall, HELIUM showcase and ÅreLab sustainability lab. Built with low-impact modular fixtures complying with heritage preservation rules without damaging original masonry. Curved installations mimic flowing ski trails; focused spotlights highlight fabric texture. ÅreLab displays textile deconstruction and garment repair to convey circular philosophy.

On-site programmes include guest talks, fitting trials, down tech lectures and gift redemption, with skiers, architects and media discussing lightweight outdoor lifestyle, translating technical features into tangible experience. Marketing forms a closed loop: pre-launch campaign with Liu Wen visuals, outdoor & fashion media and KOL visits, photogenic Zhang Garden backdrop inspires UGC on Xiaohongshu and Douyin, connecting niche outdoor community and mass consumers.

This 40th anniversary project materializes HELIUM’s lightweight story, builds differentiated “aesthetic outdoor” positioning within heritage context and communicates the brand mantra “The Best Line Is Your Own Line”. It expands recognition of high-performance alpine gear for urban styling and realizes brand storytelling and conversion for the new autumn-winter collection.

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