灵珑共启，与「露」寻光

百雀羚携手品牌代言人@赵露思

在这个温暖惬意的春日里

分享肌肤好情绪的秘密

为大家呈现一场双向奔赴的光漾之旅

2026年4月18日，百雀羚联合天猫超级品牌日打造「肌肤好情绪·灵珑光漾」线下互动会，标志着这一拥有近百年历史的国货护肤品牌，从传统功效叙事向「情绪护肤」赛道的战略跃迁。活动以「光漾花园」大型户外装置为空间锚点，构建肌肤情绪感知区、好情绪补给点与自拍屋三大互动场域，将科学护肤转化为可漫步、可打卡、可分享的沉浸式体验。

制作层面，品牌代言人赵露思与化妆品研发博导王光丽展开科学对谈，以皮质醇生理机制为切入点，将「压力垮脸」从玄学感知升维为可验证的科学路径；核心单品灵珑光漾精华以专研「抗醇素™」（凌霄花与五味子萃取）叠加茶氨酸、DNA镁、谷氨酰胺「快乐因子」，提供「情绪+肌肤」的综合解法。现场更以《21天好情绪行动指南》将护肤 ritual 延伸至生活方式，配合头部达人矩阵与天猫超级品牌日的流量势能，为本土美妆品牌如何以科学背书+情绪价值双引擎激活Z世代，提供了极具启发性的范本。

On April 18, 2026, Pechoin partnered with Tmall Super Brand Day to unveil the "Skin Good Mood · Linglong Glow" offline interactive event, marking a strategic pivot for the nearly century-old domestic skincare house from traditional efficacy narratives to the "emotional skincare". Anchored by the large-scale "Glow Garden" outdoor installation, the activation constructed three immersive zones—Skin Mood Perception Area, Good Mood Supply Station, and Selfie House—transforming scientific skincare into a strollable, check-in-worthy, shareable experience.

Execution-wise, brand ambassador Zhao Lusi and cosmetics R&D doctoral supervisor Wang Guangli engaged in a scientific dialogue, using cortisol physiological mechanisms as the entry point to elevate "stress-induced face sagging" from mystical perception to verifiable scientific pathways. The hero product Linglong Glow Serum employs the proprietary "Anti-Cortisol™" complex (extracted from Campsis and Schisandra) combined with theanine, DNA magnesium, and glutamine "happy factors," delivering an integrated "emotion + skin" solution. The on-site distribution of the "21-Day Good Mood Action Guide" extends skincare rituals into lifestyle, leveraging a top-tier KOL matrix and Tmall Super Brand Day traffic momentum to offer an inspiring benchmark for how domestic beauty brands can activate Gen Z through the dual engines of scientific credibility and emotional value.

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文字来自 AI 编辑完成，AI信息自我辨识