MiiTAKI 米塔集「Pingu 全明星日常」首展

Pingu全明星日常主题快闪

2026年09月30日-2026年11月01日

上海 百联又一城 L1 南大厅

项目现场

MiiTAKI 米塔集打造「Pingu 全明星日常」全国首展，落地上海五角场百联又一城 L1 南大厅，是 IP 方携手 NBA 推出篮球主题的潮玩线下首发项目。项目的历史背景，源于 IP 商业的跨界融合趋势，Pingu 凭借魔性治愈的企鹅形象拥有庞大跨年龄粉丝群体，NBA 全明星篮球文化自带活力竞技属性，米塔集将两种风格碰撞，把经典卡通 IP 植入运动叙事，在商场中庭构建轻松趣味的沉浸式场景，适配商圈家庭、年轻客群的假日消费需求。

项目在空间造型与制作层面，将商场大厅整体改造为街头篮球主场，视觉核心为巨型 Pingu 打卡装置，企鹅形象化身 NBA 篮球选手，角色全员采用杜邦纸童话质感造型，兼顾轻盈质感与视觉表现力。展区设置投篮、摸高挑战等运动向互动游戏，同时搭建潮玩零售区域，首发 Pingu×NBA「篮球有嘻哈」系列盲盒摆件，以及 Pingu 快乐小屋毛绒挂件盲盒，将装置艺术、互动游戏与新品陈列融为一体。展期内持续落地拼豆创作挑战赛、消费赠礼、幸运抽奖等分层玩法，兼顾动手体验与商品激励。

活动期内现场内容与传播营销深度绑定，巨型 IP 装置视觉辨识度高，适配小红书、短视频社交平台传播，面向 Pingu 粉丝、年轻潮玩爱好者以及亲子群体，到访观众、潮玩博主拍摄打卡画面，产出 UGC 内容扩散话题。项目意义跳出传统潮玩展单纯陈列售卖盲盒的模式，以篮球全明星叙事赋予 Pingu 全新人设，把静态 IP 形象转化为可参与互动的运动场景。展览融合潮玩零售、场景打卡、线下手工互动，依托商场客流基础，借助 IP 自带的粉丝号召力实现社交破圈，打造兼具社交传播能力与商品转化能力的 IP 限时体验场，完成联名新品首发、IP 价值焕新、线下零售转化与圈层粉丝运营的多重营销目标。

MiiTAKI presents the national debut exhibition “Pingu All-Star Daily” at South Hall, L1, Bailian Youyicheng in Wujiaochang, Shanghai. It is an offline premiere project jointly created by the IP and NBA with basketball-themed trendy toys. Historically, cross-border integration has become a prevailing trend in IP commercialization. Pingu has a large cross-age fan base with its funny and healing penguin character, while NBA All-Star basketball culture carries dynamic competitive energy. MiiTAKI combines these two styles, embedding the classic cartoon IP into sports narrative and building a relaxing immersive venue inside the mall hall, catering to holiday consumption demands of families and young visitors.

In terms of spatial design and fabrication, the mall lobby is transformed into a street basketball home court. The visual centerpiece is a giant Pingu installation, portraying the penguin as an NBA basketball player. All characters are dressed in DuPont paper costumes with fairy-tale texture, balancing lightweight material and striking visual effect. Sports interactive games including basketball shooting and height-reach challenges are arranged alongside retail zones. The venue premiers Pingu × NBA “Basketball Hip-hop” blind box figures and Pingu Happy Cabin plush pendant blind boxes, integrating art installations, interactive games and new product display. During the exhibition, sequential activities such as perler bead creation contest, purchase gifts and lucky draws are launched to balance hands-on experience and shopping incentives.

On-site programming and marketing communications are closely integrated. The oversized IP installation features high visual recognition and performs well on Xiaohongshu and short video platforms. Targeting Pingu fans, trendy toy lovers and family visitors, guests and toy influencers capture photos and generate UGC content to spread the topic online. Moving beyond conventional blind box exhibitions limited to display and sales, this project gives Pingu a brand-new persona with all-star basketball storytelling and turns static IP images into participatory sports scenes. Combining trendy toy retail, photo check-in and offline handcraft activities, the exhibition leverages mall foot traffic and the IP’s fan appeal to expand social influence. It builds an IP limited-time experience venue with strong social communication power and sales conversion, fulfilling multiple marketing goals including co-branded product launch, IP image renewal, offline retail transformation and fan community operation.

关于 MiiTAKI 米塔集

MiiTAKI 米塔集是国内潮流文创企业，专注 IP 运营、潮玩设计开发与线下 IP 展览落地，擅长联动海内外知名 IP 打造主题快闪展。品牌坚持以共情力为核心挖掘 IP 故事，除引入 Pingu 等海外经典 IP 进行联名开发，也自主孵化多个原创潮玩 IP。米塔集擅长把 IP 内容转化为沉浸式线下场景，以商场中庭主题展、盲盒新品首发的形式触达年轻潮玩爱好者与亲子群体，打通潮玩零售、线下互动与社交传播链路。

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