tbh 野兽派熊猫噗噗「诚意百货 × 好运商行」双店快闪

2026年08月21日-2026年08月30日

上海 东湖路30号

项目传播

项目现场

噗噗「平衡之道」衡复风貌区双快闪项目，以中式怀旧老商店为叙事核心，围绕IP全新「平衡之道」系列展开场景化落地，依托衡复梧桐街区的百年人文肌理与城市漫步文旅热潮，是国风生活IP结合复古市井美学、实现产品场景升级与文化破圈的代表性实践。

项目在空间造型与制作上统一复刻老式市井商业氛围，通过复古招牌、老式展柜、传统织机等装置还原年代质感，将熊猫噗噗松弛从容的IP内核融入家居生活场景，形成风格统一、点位差异化的双店布局。东湖路「诚意百货」复刻老式双层百货格局，一层打造布行、茶馆休憩场景，陈列26FW家纺新品、线下限定款与传统熊猫手作，二层创新打造噗噗与Pingu联名乒乓球互动空间，叠加代言人宋雨琦开业互动加持，强化粉丝传播势能；延庆路「好运商行」以暖调木质杂货铺造型营造松弛寻宝氛围，集中展出历年经典IP单品。

活动期整合新品发售、文化展示、趣味互动与明星打卡内容，依托衡复文旅客流优势产出大量氛围感UGC内容，借助小红书、抖音等社交平台持续扩散，打通线下沉浸式体验、圈层粉丝运营与新品市场声量释放，完成IP价值与商业转化的双向赋能。

Launched simultaneously in Shanghai Hengfu Historical and Cultural Style Zone, the dual pop-up stores take traditional Chinese old shops as the core narrative and center on the IP’s new series “The Way of Balance”. Rooted in the historic street texture and urban walking trend of Wutong Block, the project upgrades IP marketing by integrating retro market aesthetics with household product scenarios.

Uniformly decorated with vintage signboards, old-style display cabinets and traditional loom installations, the two venues perfectly interpret the relaxed and calm core of the Panda Pupu IP. The Sincere Department Store restores a classic two-layer old department store pattern, displaying new 26FW home textile products, exclusive limited editions and traditional handicrafts on the first floor, and building a Pingu co-branded table tennis interactive space on the second floor, with brand spokesperson Song Yuqi attending opening activities to drive fan engagement. The Good Luck Store adopts warm wooden vintage grocery style and presents classic IP works to create a relaxing visiting atmosphere.

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