前滩太古里五周年「Let’s CHIC well 飞趣好生活」项目

前滩太古里五周年「Let’s CHIC well 飞趣好生活」主题庆典

2026年09月16日-2026年11月15日

上海 前滩太古里

项目预告

项目传播

项目现场

前滩太古里于2026年9月16日启幕五周年「Let’s CHIC well 飞趣好生活」主题庆典，以特别航班TLQ 005「启航号」为核心IP，系列活动持续至11月15日。本次项目依托商场开业五周年的重要里程碑，延续品牌Wellness健康生活核心理念，跳出传统商业周年庆以促销为主的单一模式，以“飞行探索、都市漫游”为创意内核，融合公共艺术、影像展览、品牌快闪与消费福利，将商业空间升级为城市文化艺术展示载体，联动上海国际光影节、浦东金秋购物季，激活区域消费活力，是高端商业体以文化事件赋能城市商业的标杆性实践，进一步夯实前滩太古里上海高端生活方式地标的市场定位。

在空间造型与现场制作层面，项目以飞行航线为核心叙事线索，打造全域联动的沉浸式游逛动线。中央公园东大草坪落地银亮金属质感的巨型复古飞机「启航号」装置，模拟停机坪实景氛围，搭配复古翻字牌、互动取景框与中国邮政限定邮筒，完整还原机场登机场景；同时多点位改造商场公共空间，将L3层80米悦目桥打造为国泰航空八十周年限时云端快闪空间，西草坪与L1外广场升级为《逐梦之旅 ——〈號外〉星光五十年创作同游》摄影展展区，通过轻量化艺术装置与主题包装，让户外草坪、连廊、街区形成连贯的飞行探索叙事场景，兼顾艺术观赏性、打卡传播性与公众游逛体验。

活动周期内，启幕仪式邀请张智霖、企业管理层及行业大咖共同启动引擎仪式，拉开五周年庆典序幕；全域开放半世纪时尚影像展、航空主题互动体验、《寻 ME》艺术展、漫威主题陈列与多品牌限时快闪，叠加多重金秋消费福利，构建艺术、体验、消费一体的都市微度假场景。从传播营销维度来看，极具视觉冲击力的巨型飞机装置与多主题艺术展览自带高阶话题热度，快速吸引市民、生活方式达人与媒体打卡传播，产出海量UGC内容。项目以文化艺术内容弱化商业营销质感，通过长线场景运营持续沉淀话题声量，既完成五周年品牌形象焕新与人文价值输出，又借助节庆流量实现客流与消费双向增长，形成品牌造势、文化传播、场景引流、商业转化的完整营销闭环。

Qiantan Taikoo Li launched its 5th-anniversary celebration “Let’s CHIC well – Fun Flying Life” on September 16, 2026, centered on the exclusive flight TLQ 005 “Voyager”, with the full series of activities lasting until November 15. Marking the milestone fifth anniversary, the campaign inherits the mall’s core Wellness lifestyle philosophy and abandons the sales‑oriented logic of traditional commercial anniversary events.

Adopting the creative theme of “flying exploration and urban wandering”, it integrates public art, image exhibitions, brand pop‑ups and seasonal consumption benefits, transforming the shopping mall into a urban cultural and artistic carrier. Cooperating with Shanghai International Light Festival and Pudong Golden Autumn Shopping Season, the project boosts regional consumption vitality and further consolidates Qiantan Taikoo Li’s status as a high‑end lifestyle landmark in Shanghai. In terms of spatial styling and on‑site production, the entire venue is themed on flight routes to build a connected immersive touring system. A giant retro silver metallic aircraft installation “Voyager” is placed on the central park lawn to simulate a real apron scene, matched with vintage flip boards, interactive frames and China Post limited mailboxes to restore complete airport boarding atmosphere. Public areas are renovated across the mall: the 80‑meter Viewing Bridge on L3 floor is redesigned into a Cathay Pacific 80th‑anniversary cloud‑themed pop‑up space, while the west lawn and L1 outer square serve as the exhibition area for the decades‑long fashion photography exhibition “Dream Chaser — Fifty Years of Extraordinary Stars”. Lightweight artistic decorations unify outdoor lawns, corridors and block spaces under the flight exploration narrative, balancing aesthetic presentation, social spreading and public visiting experience.

During the event, the opening ceremony invited Julian Cheung, enterprise management and industry guests to launch the 5th‑anniversary journey. Multiple experiences are fully opened to the public, including the half‑century fashion image exhibition, aviation interactive activities, “Find ME” art exhibition, Marvel themed displays and multi‑brand pop‑ups, forming an urban micro‑vacation system integrating art appreciation, interactive experience and commercial consumption. From the marketing and communication perspective, the highly recognizable giant aircraft installation and diverse art exhibitions generate strong social topic influence, attracting massive UGC sharing from citizens, lifestyle influencers and mainstream media. Weakening rigid commercial promotion through cultural and artistic content, the long‑term scene operation continuously accumulates public attention. The project realizes brand image upgrading and humanistic value output for the anniversary, drives passenger flow and consumption growth with festive traffic, and forms a complete marketing closed‑loop covering brand promotion, cultural dissemination, scene drainage and commercial conversion.

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